Category: CENTURY 21 News

CENTURY 21 sponsors The Australian Open

Apologies in advance for taking a sidestep from the topic of real estate in this blog, however we had an exciting internal development last week as Century 21 committed to be the presenting sponsor of this year’s Australian Open, which was played at The Lakes in Sydney from December 2 to 5. 

With prize money of US$1.3 million, The Australian Open lived up to all expectations and was an exciting week of golf despite the rain.  Defending champion Adam Scott competed against Stuart Appleby, Geoff Ogilvy, Fred Couples, John Daly and five-time winner Greg Norman, with Geoff Ogilvy taking out the coveted Stonehaven Cup. 

An avid golfer himself, Century 21’s Owner and Chairman, Charles Tarbey, was delighted by the sponsorship opportunity. 

“Century 21 has been a supporter of Australian golf at different levels for over 15 years and believes sponsorship of the Open will deliver strong value for our company and brand,” Charles said when announcing Century 21’s involvement. 

“When we recently became aware an opportunity existed to sponsor the Australian Open we quickly moved to forge a partnership with what is one of Australia’s most renowned golf tournaments.”

The tournament was first played in 1904 and has been won by the biggest names in the game.  South African Gary Player has lifted the Stonehaven Cup a record seven times while Jack Nicklaus from the United States triumphed on six occasions. 

The Australian Open was showcased on OneAsia’s television platform with live coverage for four hours a day across all four tournament days, and broadcast to over 260 million homes in more than 40 countries, ensuring fantastic domestic and international coverage for the Century 21 brand.   

Domestically, full coverage of the event was available on Network Ten and internationally on ESPN Star Sports, Jupiter Golf Network, SBS Golf Channel, Fox International, Sky Sports NZ, ESPN3 and America One in the USA, and ViaSat and Bloomberg Television among others in Europe. 

Here at Century 21 we are proud of our ongoing support of Australian golf and found the Open to be quite an exciting opportunity to create brand awareness for our franchisees around the country. 

Century 21 is a prestigious international brand, just like the Australian Open.  These strong brand synergies, coupled with the enormous exposure the Century 21 brand received across Australia and the world made sponsoring the event an incredibly attractive proposition.  We were very proud to be associated with the event. 

0 comments | Posted by Charles Tarbey on 06/12/2010 at 12:16 PM | Categories: CENTURY 21 News -

CENTURY 21 Celebrates 15 Years of Australian Ownership!

Fifteen years ago this month, our Chairman Charles Tarbey purchased CENTURY 21 Australia, which has grown into one of the largest real estate networks in the country. As such, I thought I'd publish our latest  media release on this, with some guest blog comments from Charles himself!

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“I bought CENTURY 21 Australia in 1995 because I saw huge potential for this iconic global brand in the Australian market,” said CENTURY 21 Australia Owner and Chairman, Charles Tarbey. 


“CENTURY 21 has now grown into one of Australia’s largest and most recognised real estate franchise networks, with hundreds of offices and thousands of agents spread widely across Australia.”


CENTURY 21 Australia is the only national real estate company that is 100 per cent web based, which allows the company and its network of agencies to access real-time data on the property market, 24 hours a day, seven days a week.


This unique software system (developed in Australia) allows CENTURY 21 agents to be constantly abreast of movements in the property market that may affect the sale or purchase of a dwelling.


“A lot has changed in fifteen years – technology, the state of the residential property market and property prices themselves,” continued Charles Tarbey. 


“What hasn’t changed is CENTURY 21 Australia’s commitment to real estate expertise.  Our aim has been, and always will be, to provide Australians with the expert, clear and accessible advice needed to make wise property decisions,” concluded Charles Tarbey.


The period also witnessed CENTURY 21 Australia’s expansion into the mortgage sector with CENTURY 21 Home Loans, a move aimed at giving buyers a much smoother property purchasing experience.

1 comments | Posted by Charles Tarbey on 30/09/2010 at 9:50 AM | Categories: CENTURY 21 News -