Century 21's new global listing portal, century21global.com, might just be one of the largest online integrations of real estate markets in history.
With real estate transactions becoming increasingly global in nature, the new website will see Century 21 listings automatically promoted across 74 different countries, in 16 languages and multiple currencies.
According to Chairman and Owner of Century 21 Australasia, Charles Tarbey, "For a vendor selling their home through Century 21 in Australia or New Zealand, the website may significantly expand their pool of potential buyers, giving them a competitive advantage over other sellers who might only have their properties promoted in a local market.".
"It has never been a better time to list or buy through Century 21."
While we expect that a majority of real estate transactions will continue to occur within the country of origin, the new website will also make it easier for those Australians and New Zealanders looking to secure property overseas.
The website contains localised content pages with information to assist buyers in making informed decisions, as well as interactive maps displaying all of the available markets with properties for sale, offices and various agent contact information.
It also features auto-translation capabilities which allow buyers to send messages and receive responses in their language of choice.
"Century 21 Global provides an innovative platform for Century 21 agents to collaborate and cross-promote their listings in key international markets such as Asia, the United States and Europe," continued Charles Tarbey.
"Century 21 Global collates and generates live data on every property listed with Century 21 around the world, and translates language, currency and unit-measurements in line with the consumer's location and preferences."