The Auction Experience
Marketing Your Property
You have the choice of two main marketing methods to sell your property - Auction or Private Treaty Sale. It can be a difficult choice, so talk to your CENTURY 21 agent about which method is best for you and your property.
The following will give you an insight into these proven sales methods.
Going…going…going to auction
One of the questions most commonly asked is: "Is our property suitable for auction?" The reality is that any property, regardless of size, type, location, age whatever, is suitable. Auction is all about creating an atmosphere that promotes competition between buyers. It is this competition, that will assist you in achieving the best possible market price. But that is not all … Auction ensures that you the Seller are in control every step of the way.
Auction gives you 3 opportunities to sell:
Stand out from the competition
To get noticed, you need to stand out from the competition (other properties). Your intensive marketing campaign will spotlight your home to all potential buyers in the marketplace. Not only will this generate competitive bidding but will increase your chances of obtaining a maximum sale price.
What about price?
Everyone wants to sell for the best price possible. With Auction you market the property, not the price. Once a price is advertised it is negotiable downwards. Nobody wants to pay more.
Auction however, opens the doors and does not set an upper limit on price. It forces the emotional decision and makes the buyer decide how much they will pay.
Private Treaty
A more subtle approach, Private Treaty involves quoting a price at the commencement of marketing, which usually allows for negotiation. Talk with your local CENTURY 21 agent to set a balanced asking price for your property. If the price is too low, then you won't maximise your sale price. If the price is too high, the property may not sell and risks becoming stale.
Private Treaty selling offers interested purchasers the opportunity to inspect the property, make enquiries and then enter into negotiations. When selling by Private Treaty you place your home in the hands of your agent for an agreed period of time. Your agent will actively market your property for sale at the predetermined asking price. This method of sale, if handled correctly, is highly successful.
Glossary of Property Terms
Go back to Ask the Experts
The following will give you an insight into these proven sales methods.
Going…going…going to auction
One of the questions most commonly asked is: "Is our property suitable for auction?" The reality is that any property, regardless of size, type, location, age whatever, is suitable. Auction is all about creating an atmosphere that promotes competition between buyers. It is this competition, that will assist you in achieving the best possible market price. But that is not all … Auction ensures that you the Seller are in control every step of the way.
- Time of sale
- Advertising
- Private inspection
- Open for inspection times
- Contract on your terms and no ‘cooling off’ period
- Allows you to plan your sale
Auction gives you 3 opportunities to sell:
- By accepting an offer prior to auction
- Selling on auction day
- Selling in the weeks that follow based on activity generated during the campaign.
Stand out from the competition
To get noticed, you need to stand out from the competition (other properties). Your intensive marketing campaign will spotlight your home to all potential buyers in the marketplace. Not only will this generate competitive bidding but will increase your chances of obtaining a maximum sale price.
What about price?
Everyone wants to sell for the best price possible. With Auction you market the property, not the price. Once a price is advertised it is negotiable downwards. Nobody wants to pay more.
Auction however, opens the doors and does not set an upper limit on price. It forces the emotional decision and makes the buyer decide how much they will pay.
Private Treaty
A more subtle approach, Private Treaty involves quoting a price at the commencement of marketing, which usually allows for negotiation. Talk with your local CENTURY 21 agent to set a balanced asking price for your property. If the price is too low, then you won't maximise your sale price. If the price is too high, the property may not sell and risks becoming stale.
Private Treaty selling offers interested purchasers the opportunity to inspect the property, make enquiries and then enter into negotiations. When selling by Private Treaty you place your home in the hands of your agent for an agreed period of time. Your agent will actively market your property for sale at the predetermined asking price. This method of sale, if handled correctly, is highly successful.
Glossary of Property Terms
Go back to Ask the Experts