The most advanced real estate support network

The most advanced real estate support network

CENTURY 21 franchisees have access to a wide range of support services. These services are put in place to help owners measure, manage and drive profitability within their offices. As a franchisee, you have access to these services, which can help you achieve your business goals.

Corporate support
CENTURY 21 employs specialists who are dedicated to working with franchisees, helping them reach their weekly actions, monthly targets and yearly goals and establish the foundations to maximise business growth until succession.

CENTURY 21 is committed to investing in the research and development of the latest training programmes and systems. CENTURY 21’s Learning System covers the full spectrum of roles in the real estate industry. This gives offices and agents the skills necessary to match the performance of world leading real estate practitioners. Ensure that you take advantage of the workshops and training days that are run across the country.

IT Support
Technology is vital for success in modern society, that's why CENTURY 21 has a team of IT professionals ready to help franchisees and agents through any technical difficulties they might encounter. Whether it’s assisting with e-Sales, emails or websites, CENTURY 21’s IT support team are just a phone call away and will gladly help.

eSales Management Reports
Our eSales reporting system allows franchisees access to a wide range of information enabling them to measure the success of their business. From true break even analysis to listing/sales ratios, franchisees are able to get real time data on how their office is progressing.

0 comments | Posted by George Tarbey on 12/11/2015 at 11:03 AM | Categories:

CENTURY 21's industry leading technology

CENTURY 21's industry leading technology

CENTURY 21 works constantly to provide franchisees with technology that gives buyers and sellers a superior real estate experience. This includes state-of-the-art services, improved communication tools, and real time access to information. Below are some key technologies that CENTURY 21 supplies to its franchisees.

Global website
CENTURY 21's global website means that consumers have direct access to every CENTURY 21 listing from around the world. These listings can be viewed in 16 different languages and in the currency and measurement system of the prospective buyers from across the world.

CENTURY 21 offices operate on eSales, an advanced management system. This software puts processes in place that allow offices to record, access and analyse information regarding profitability and sales data, troubleshoot business issues and monitor and track the progress of staff.

Client Login
Client Login is an online portal that allows sellers to monitor the progress of their sale remotely, at any time of the day or night, from anywhere in the world. Through Client Login, CENTURY 21 keeps its customers better informed during the real estate process.

Automated Video
CENTURY 21 agents are able to easily add a video to their listings through eSales for a fast, effective and affordable marketing edge. The videos are optimised for mobile and tablet and include titles, voiceover options, property images, property details, CENTURY 21 branding, soundtrack, SEO optimisation, agent photo and contact details.

0 comments | Posted by George Tarbey on 14/10/2015 at 4:23 PM | Categories:

Negotiation skills

Negotiation skills

Negotiation skills are vital to a real estate agent’s career; one of the main roles of an agent is to bring a buyer’s offer up to a seller’s price, and a seller price down to a buyer’s offer. This skill will often be the mark of a truly successful real estate agent. Below are a few tips that I believe are key to being an excellent negotiator.

1. Communication
Communication is the backbone of negotiation, so it’s important that an agent can effectively communicate between the seller and the buyer. Being timely, clear and efficient in this area will help to make the process easier and all parties involved will likely respect your ability to do so.

2. Listening
Of course, listening is actually part of communication, but it deserves a special mention. The negotiation process can happen smoothly if the agent is able to listen and interpret what both parties want. Listening is also an important part of making your clients feel valued, so spend time listening and making sure you know what they want.

3. Building rapport
The great thing about communicating and listening well is that these actions help to build rapport. A relationship between an agent and their client that is harmonious and respectful provides a better environment for successful negotiation. I believe that these three aspects of negotiation work hand in hand and can work together to build an agent’s success.

0 comments | Posted by George Tarbey on 23/09/2015 at 2:27 PM | Categories:

Keeping ahead of the curve

As a business owner it is important that you keep up to date with emerging technology. The effects of innovation such as smartphones, client relationship management (CRM) software and even drones have revolutionised the real estate industry and it is vital that we continue to engage with this area.

If you are naturally interested in technology, you are probably aware of new developments as they become available. But if you aren’t interested, you may have to try a few different methods in order to achieve this objective.

Subscribing to technology blogs or publications might be a good place to start. Many of these are quite broad, but there are some blogs that focus on real estate technology. A quick online search should yield results.

Another option might be to make it the role of one of your staff members to monitor new technologies. Pick an employee who is tech savvy and ask them to report back to you regularly about relevant innovations.

When you encounter new technology, the next step is to decide if it can be implemented in your business. Try to have an open mind and be creative with the idea. If you dismiss new technology too quickly you might just miss something that could make your life much easier.

0 comments | Posted by George Tarbey on 09/09/2015 at 1:14 PM | Categories:

Tips for recruiting

Tips for recruiting

Employees can play a critical role in the success or failure of a business. Recruiting the right staff who strive to achieve great outcomes for your business is achievable but it can often be a complex and time consuming process. If you put time and effort into making good staffing decisions, it may pay big dividends. Below are some tips to help you choose and retain the best recruits for your business.

Create a job description
Before you hire somebody, carefully define the role that you want to fill. This can help achieve two outcomes: the expectations that the business owner and employee have of each other are clearly defined in this process, and also, it will help you determine what employee attributes are important for the role. Clearly defined expectations can help to reduce any confusion that may arise due to misunderstanding about roles and responsibilities. Once you know what attributes you think are important for the job, it may become easier to select the right potential employee.

Don’t settle for second best
Keep on hunting until you find a candidate who ticks all the boxes. Of course, this may not be practical due to time and workload constraints. However, if you rush the process, chances are that you could make a decision that you might regret. If you have the freedom to take the appropriate amount of time to find the right candidate you can minimise the chances of making a poor decision. Of course, there is a possibility that you might find the right person early in the exercise.

Continue to train staff
Just because you hired an employee doesn’t mean that your job is over. In fact, it has just begun. To maintain and improve your business’s position in the marketplace you may need to continually implement training programs in your office. A mix of training including continuing professional development and also office specific training will be necessary. Throughout this process it is important to know the business goals you are aiming for so that you can train and lead your staff to achieve them.

0 comments | Posted by George Tarbey on 12/08/2015 at 1:30 PM | Categories:

Benefits of operating a real estate franchise

Benefits of operating a real estate franchise

People's knowledge and perception of a brand can be strong factors when they are making a choice about using a product or service. Consumers often base their purchasing decisions on these aspects and the qualities they associate with a particular brand. As one of the most recognised brands in the real estate industry, Century 21 holds an enviable position in the market. Below are some of the benefits of being part of the Century 21 network.

Brands can be attractive
As with many industries, real estate brands can appeal to customers depending on the perceived status of that company. Buying or selling a house can be one of the largest decisions in financial terms that a person makes; because of this, prospective clients may feel reassured by the presence of a globally recognised brand.

Knowledge and Resources
Being part of a large network can give access to greater knowledge, ideas and resources to help grow a business. Franchise companies can also facilitate training for employees, which can help them develop their skills and career. Owning a franchise also gives you access to established procedures and business systems to assist in the smooth running of your business.

Buying Power
Franchised companies are able to achieve greater buying power for advertising and marketing. This can help franchisees build a healthy local presence and obtain new clients.

0 comments | Posted by George Tarbey on 15/07/2015 at 2:30 PM | Categories:

Maintaining your competitive edge

Maintaining your competitive edge

The real estate industry is often very competitive, with agents vying with each other for new clients and business. With so many agencies in existence it can be difficult to maintain a competitive edge in the industry. Below are some tips that may help you in this area.

Identify the issues

Clearly identify what areas you could improve on to ensure that you are providing your clients with the best possible service. Sometimes it may only be a simple issue that is hindering growth in your business, so going back to basics and reviewing the day to day running of your franchise may help.

Collaborate with your clients

Reach out to past and present clients to find out what they believe are the strong points of your business and where you may have room to improve. By knowing what your client base is looking for, you may be able to stay ahead of the competition.

Share knowledge

One of the benefits of being part of the Century 21 network is the access that you have to the experience and skills of other Century 21 franchise owners. It can help to check in with other offices to see how they are operating, what innovations they are using and what they are seeing in the market. Sharing information can also alert you to what is not working in your business and how you could overcome any hurdles.

0 comments | Posted by George Tarbey on 10/06/2015 at 3:09 PM | Categories:

The importance of staff performance reviews

As a business owner you know how important staff can be to the success of your business. As time moves on, your business goals and needs can change, so it may be important to check that your staff are developing along with your business. Conducting performance reviews can give you a better understanding of your staff and help to identify areas of concern.

Here are 3 reasons performance reviews are important to your franchise:

1. They can set up efficient channels of communication

Having open and two sided communication between business leaders and staff is an important aspect of any business and real estate is no exception. Performance reviews are an opportunity to create habits of having this form of communication in the workplace. If you are able to set good precedents in performance reviews, it may be likely that they can be carried forward into everyday work.

2. Prevention is the only cure.

Monitoring the development of your business is essential, but performance reviews may also help to identify any potential risks even before they arise. Also, by having a scheduled time to regularly check in with employees, you may be able to gain insights that help you run a more efficient business. 

3. Reviews are a great way to set goals.

Performance reviews can provide a great opportunity not only to review the past, but also to set goals for your staff and for your business. Reviews can often be seen by staff as a negative process, however it can be a chance to invite your staff to become more involved in setting goals. If staff have the option to be more involved in setting goals for themselves and the business, they may become more motivated to achieve those goals.

0 comments | Posted by George Tarbey on 20/05/2015 at 10:12 AM | Categories:

Utilising social media for your business

There can be no denying that social media now plays a crucial role in our society. It’s no surprise then, that the popularity and significance of social media have become a vital part of marketing for many businesses.  Utilising social media in the real estate sector may have the potential to help ensure that your agency is highly visible in the market, or assist in winning more listings and attracting more clients.   

Below are three ideas which may help you promote and grow your business using social media.

Don’t just post about listings.

While this may seem like a strange idea given the nature of the real estate industry, it is important to remember that prospective clients may want to feel that they are dealing with an agent who knows how to engage with their clients, and has knowledge outside of real estate. An agent who can demonstrate knowledge and skills across a range of areas may have greater success than an agent who can only talk about real estate. By connecting to your prospective clients on a personal level, you may possible find that they think of your business favourably. 

Use the power of video. 

It’s no secret that professional photographers work very hard to put a property in the best light possible. However, posting a video footage of a listing may help potential buyers to get a better picture of the property. You can also create DIY clips or introductions for your staff.  Videos can be uploaded to Facebook and Instagram, or through a YouTube Channel for your agency.

Use word-of-mouth to your advantage.


It seems that traditional word-of-mouth recommendation could be receiving modernisation through tagging on social media. Many people post large amounts of the details of their life on some form of social media, and real estate purchases or sales play a big part of people’s lives. Think about encouraging your clients to tag you in their posts, this could help to ensure that many of their friends and families are made aware of your dedication and hard work that helped them out. 

0 comments | Posted by George Tarbey on 15/04/2015 at 11:23 AM | Categories:

Creating a positive and productive work culture

In the real estate industry, productivity can be paramount to running a successful business.  A positive and supportive work environment could  help to increase productivity and revenue for your business, and also enhance staff retention rates. However, creating this setting can sometimes pose a challenge for business owners and managers.

Below are three tips to help you overcome some of these challenges, and create an enjoyable work environment.

1. Have open channels of communication.

Establishing and maintaining open lines of communication between staff and yourself can help ensure that employees feel that their ideas, questions, and concerns are valued and important to the business.  If a staff member approaches you with an idea, try to take it on board and give regular updates with useful feedback if implemented.  Putting in place a grievance system may also be helpful, as this can help to let employees know of any issues which may need to be addressed in a professional manner.

2. Set realistic targets.

One major factor in reducing an employee’s productivity and confidence can be unrealistic targets and deadlines. Think about setting reasonable and achievable goals for your employees, instead of just trying to beat your competitors at all costs. Working to a deadline in order to achieve a particular financial outcome can carry a certain amount of stress, however your employees should feel that their end goal is attainable, and within their ability.

3. Give praise when and where it is due.

Verbal praise and other incentives are important factors in the productivity of a workplace. A little extra motivation can sometimes go a very long way. However try to ensure that your acknowledgement of efforts is fair and equal across the board.  Being rewarded with a bonus or a public ‘pat on the back’ should be reserved for going above and beyond what was expected, not for simply finding a way to make the printer stop jamming. A weekly or fortnightly email to employees acknowledging those who have excelled in a certain area is a positive way to reinforce how much you value your staff and all they do.


0 comments | Posted by George Tarbey on 11/03/2015 at 12:00 AM | Categories: