Tips for social media success in 2012
With social media rapidly becoming a dominant means of consumer communication and conversation, it is increasingly important for real estate agencies to adopt social media tactics if necessary and appropriate for their markets and audiences. Read complete postSearch Engine Optimisation – making it work for your franchise
As there are many different real estate related websites across Australia, it is important to ensure that your real estate franchise’s site is found easily when searched for online. This is where Search Engine Optimisation (SEO) comes in – a process that essentially makes your site more easily searched for thanks to the relevancy of the content you upload. SEO is the practice of maximising the volume or quality of traffic to a website from search engines via unpaid, organic...Read complete post
Get the most from your staff
As the owner and/or manager of a CENTURY 21 real estate franchise, it is essential to understand that your methods of management are key to ensuring the productivity and happiness of your staff members. Basically – satisfied and motivated employees will be more likely reinvest their own efforts and time into building your business, helping to ensure...Read complete post
Common management mistakes to avoid
As the owner and/or principal of a busy CENTURY 21 real estate franchise, much of your time is spent directing your staff and remaining abreast of what your team is working on. With so much attention focused on the work of others, it can sometimes be difficult to step back and assess your own management style and whether you are working to the best of your ability and in the most effective manner. In considering your management style, there are a few common mistakes that many...Read complete post
New Year’s resolutions for your real estate business – and how to keep them
New Year can be a refreshing time for a real estate franchise business to re-evaluate its goals and priorities, particularly as many people will have come back to work after a break and with renewed focus, energy, motivation and ideas for the company. As such, this period is an excellent time to set a renewed series of resolutions and...Read complete post
Employing and integrating new staff for the success of your franchise
As the owner and/or manager of a CENTURY 21 real estate franchise, one of your key roles and responsibilities will surround the hiring and successful integration of new staff members into your office environment. As many experienced managers will understand, this is not always just as easy as hiring the person with the best credentials and most experience, but rather can involve selecting somebody who is the best overall fit for your workplace, and having systems in place to assist them...Read complete post
Manage your staff with freedom and responsibility
As many owners and managers of businesses will understand, a key aspect of management is knowing how to promote both productivity and creativity in the workplace, which will often depend on levels of freedom and responsibility granted. While some managers will want to oversee all aspects of all activities, as businesses grow in size this may not necessarily be practical all the time, and some level of delegation and transfer of authority may be necessary to keep productivity high. ...Read complete post
Opening up shop? Essentials for a first time real estate principal
The coming of a new year often sees the establishment of new businesses, and the real estate industry is no different. If 2012 is set to see you open your first real estate franchise business – congratulations on your decision and welcome to the game.Read complete post
Relax and refresh for a busy 2012
For many companies across a variety of industries, the past year has been both a busy and stressful time. Not only have global events such as heightened uncertainty in Europe’s financial markets put pressure on operations, rapidly advancing technologies have meant that people are often forced to respond almost instantaneously to issues,...Read complete post
Use of social media over the holiday season
As a CENTURY 21 Australia real estate franchise owner and/or manager you are most likely getting ready to wind up your office activities for another year, enjoy some well-deserved time off, and start the new year refreshed and ready to take advantage of new opportunities in 2012. Despite the reduced activity in your office over this time, there may be opportunities for you to remain active in the social media space and enjoy business success in an...Read complete post