There can be no denying that social media now plays a crucial role in our society. It's no surprise
then, that the popularity and significance of social media have become a vital part of marketing for
many businesses. Utilising social media in the real estate sector may have the potential to help
ensure that your agency is highly visible in the market, or assist in winning more listings and
attracting more clients.
Here are three ideas which may help you promote and grow your business using social media.
Don't just post about listings.
While this may seem like a strange idea given the nature of the real estate industry, it is important to
remember that prospective clients may want to feel that they are dealing with an agent who knows
how to engage with their clients and has knowledge outside of real estate. An agent who can
demonstrate knowledge and skills across a range of areas may have greater success than an agent
who can only talk about real estate. By connecting with your prospective clients on a personal level,
you may possibly find that they think of your business favourably.
Use the power of video.
It's no secret that professional photographers work very hard to put a property in the best light
possible. However, posting a video footage of a listing may help potential buyers to get a better
picture of the property. You can also create DIY clips or introductions for your staff. Videos can be
uploaded to Facebook and Instagram, or through a YouTube Channel for your agency.
Use word-of-mouth to your advantage.
It seems that the traditional word-of-mouth recommendation could be receiving modernisation through
tagging on social media. Many people post large amounts of the details of their life on some form of
social media, and real estate purchases or sales play a big part of people's lives. Think about
encouraging your clients to tag you in their posts, this could help to ensure that many of their friends
and families are made aware of your dedication and hard work that helped them out.