Director / Co-Principal
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Having commenced her real estate career in early 1990’s Rose is immensely proud to have enjoyed a long and stable career in residential real estate sales with many accolades in an industry where many don’t stand the test of time.
During her 20 years in the industry, she has developed an impeccable track record in achieving outstanding prices throughout the Lower North Shore and more recently in Northbridge, Castlecrag and Castle Cove. During this time, she has had the privilege of working on high end and waterfront properties as well as both apartments and family homes.
Being a mother of two and owner of a successful agency means she is highly organised and is particularly empathetic to the needs of family buyers and will do everything possible to ensure a stress-free experience.
Throughout her career she has consistently achieved outstanding sales results, for which she has received industry awards recognising this and she believes it is her ability to create lasting relationships with both buyers and sellers which enables a strong level of trust to be formed, this gives her the edge over other agents. She has established an enviable reputation and works intimately with her clients throughout the sales process, building genuine relationships and keeping clients informed every step of the way. Her clients remain her clients for life. This is an approach which has resulted in high repeat business and a database of top end buyers with whom she remains in regular contact.
She is an exceptional negotiator, which when combined with her expertise, local knowledge and experience enables her to achieve the outstanding results time and time again.
“Rose was always professional, persistent, encouraging and supportive and has a great rapport with both vendor and purchaser, which facilitates the successful negotiation and closing of a sale and leaves you with Rose as a friend. ..” R Holz
Recognition & Achievement Awards
Awarded Centurion Agent 2012 & 2013
Diamond Sales Award 4th Quarter 2013
Diamond Sales Award 4th Quarter 2012
Platinum Award 2nd & Quarter 2013
Top Principal 4th Quarter 2012
Highest Residential Sale in Northbridge 2012
Highest Residential Sale in Northbridge 2013
Estate agent selection can be something of a leap of faith for the vendor. When we came to sell our house we wanted to understand how we could best identify an agent that could genuinely add value, rather than sell us platitudes. Much of the actual mechanics of sale are similar between companies and costs are also largely comparable, we decided that to best see how agents might actually make a difference was to see them in action. Sometime before appointing an agent, we viewed numerous properties in the local area in a similar bracket to our own and saw representatives from all the major agents in the field.
Rose Farina distinguished herself in this mystery shopper exercise. Her effervescence was engaging without being intrusive, and she quickly assimilated the profile of the prospective purchasers, highlighting features and potential modifications that allowed people to visualise aspects of the property’s value that might otherwise have gone unnoticed. Most commendably, the particular property being sold had some clear challenges and viewing numbers were low but this did nothing to diminish Rose’s work rate or professionalism. Our short list had one name on it.
The flexibility Rose was able to accommodate around terms of sale made it clear that they backed their own abilities. They accepted suggestions we made into details of the campaign where we had ideas, but were reassuringly candid about where they needed to direct us through the sales maze. Their confidence was well founded as our property was effectively sold in a week; with an offer accepted after just the 2nd open.
I would highly recommend Century 21, Rose and the team in Northbridge. If any prospective client would like to see them in action, you would be well advised to go to the first open of one of their properties. Based on our experience, there may well be no need for a second one.
R Green and C Starte, Northbridge
Thank you for the professional campaign that you both managed on my behalf to ensure a timely outcome for the sale of our home in Northbridge. It is reassuring that the pre- campaign advice and suggestions matched the reality of the sales process, not doubt attributed to the experience and supporting network that you both bring as principals to the Century 21 office at Northbridge. What also impressed me was the back office support, coordination and that all staff were aware of what stage the property campaign was at and for every follow up question that was raised, it was resolved quickly, again the service was professional across the board. Importantly, during the negotiation of the final sales price, the respect accorded to both vendor and buyer was dignified and professional, to my mind, this is no doubt due to experience and understanding the market. The brief for a quick campaign and settlement process was required due to changing family circumstances and out growing the property, thankfully after interviewing various local property agents, we made the right choice!
D Fernandez, Northbridge
As a property investor I have sold properties in Mosman, Castle Cove, The Rocks and various retail properties in the CBD. I chose Rose Farina to sell my house at Castle Cove recently. I was impressed by her dynamic sales technique because of the following:
1. After receiving several appraisals from other local agents who I believe were more interested in getting their commission instead of achieving top dollar for me as the seller. I was impressed with Rose’s enthusiasm, local knowledge and professionalism manner in dealing with my property;
2. Because Rose is a female agent I believe this works very well in her favour by achieving the best sales result because of her ability to zero in on the emotional buyer who will always pay a premium rather than perhaps the more cautious investor.
3. After every inspection, she kept me informed the whole way throughout the campaign she did not try to oversell the advertising budget or beat me down on the price I wanted.
I would recommend her without any hesitation as after dealing with any agents over the years. I believe she achieved a record price for my property and focused 110% on the campaign with honesty and determination which resulted in a great price for me as the seller.
P Gallop, Castle Cove
I am writing to thank you both for making the sale of our house so easy! From the beginning you made us feel so special, respected and valued clients. You supplied us with the right advice, took time to explain the selling process and we felt confident in you two working together as a great team. You are both professional, efficient, communicative and enthusiastic. We were happy to leave our house in your capable hands. Selling prior to auction was a bonus. There were no dramas, and I felt the whole experience was surprisingly enjoyable. Thank you both.
F Reynolds, Roseville Chase