Increasing your trusted advisor status

Increasing your trusted advisor status

Real estate agents have many opportunities to build long-lasting relationships with their clients. Many successful agents will know the value of repeat clients and find that one way to achieve this is by increasing their trusted advisor status.

A trusted advisor is someone who a client trusts and follows the advice of. Real estate agents are in a unique position in order to become a trusted advisor. This is because their clients are often making one of the largest transactions in their life when they buy or sell a property.

One way to increase your trusted advisor status is to show that you take your clients’ objectives seriously. Take the time to get to know your clients and glean as much information as possible about the type of property they want. This information can be valuable when you are matching your database to the specific wishes of your clients.

Another way to increase your trusted adviser status is to try and work for your client’s financial well-being. An effective way to do this is to recommend the services of other businesses who you know will work for your clients’ best interests. This can include the services of accountants, property managers, quantity surveyors and tradespeople.

The most important aspect throughout this process is communication. In order to build your trusted advisor status as a real estate agent, it is vital that you communicate effectively with your existing and potential clients. Look for ways in which you can help your clients, and then tell them about it.

The iconic CENTURY 21 gold jacket

The iconic CENTURY 21 gold jacket

The CENTURY 21 gold jacket has become an iconic symbol of the world’s largest real estate sales network. It has become much more than a uniform and is now a powerful marketing tool and point of difference for the network.

A brief history of the jacket
When CENTURY 21 was first founded in California, USA in 1971 it was common for real estate agents to have a coloured jacket. The gold jacket was introduced by CENTURY 21 co-founder Art Bartlett, although he originally wanted the jacket to be brown in colour. Over the years it became something that set the company apart and made their agents easily identifiable.

The CENTURY 21 gold jacket has become synonymous with real estate around the world. The gold jackets have featured in the films Ghost Busters and War Games. They have also appeared in numerous commercials in Australia and in other countries.

Why it's important to wear your gold jacket
As well as it being a part of the CENTURY 21 uniform, the jacket is easily identifiable at open homes and auctions. Any CENTURY 21 agent seen in public wearing the gold jacket is a walking advertisement for the network and the sight of them may influence a potential buyer to contact their local CENTURY 21 office.

In recent times the jacket has also become part of CENTURY 21's philanthropic activities. 2014 marked the inaugural year of CENTURY 21's support of Cancer Council's Pink Ribbon month, in which agents wore limited edition pink jackets instead of gold ones for the duration of the Pink Ribbon campaign.

Today CENTURY 21 agents throughout Australia and the world proudly wear their gold jacket. The jacket embodies the core values of the network and to the public it represents high quality service and reliability.

Maximising your efficiency

Maximising your efficiency

A key factor of success in the real estate industry is time management. Without proper time management your day can spiral out of control and result in being unproductive. Having a plan to accomplish goals throughout the day but also preparing to adapt to new opportunities will help you maximise your efficiency.

Bellow are three tips that may help in this area:

1. Set Goals
Defining your goals can help you to achieve those goals, whether they are in the short or long term.  Set goals for a day, week, month or even year and systematically go back to those goals and review whether you have achieved them or what you can do better to achieve them.

2. Prioritise
It may seem like such a small thing, but writing ‘to do’ lists every day can be very effective.  Try to make two lists; one for urgent and important tasks to be completed that day and a second list for tasks that can wait.  Setting out clear lists may increase efficiency and help to reduce stress as you check items off the list. 

3. Schedule time for interruptions
Interruptions such as emergencies, unpredictable traffic or clients running late for appointments are inevitable in the world of real estate. One way to overcome this is to prepare for interruptions.  When you plan your time at the start of each day, allow some time for unscheduled items.  Accepting and planning for interruptions means that you can still try to stay on schedule and also achieve the objectives on your list.