Holding an effective open home in cold weather

As we approach the winter months and the temperature drops, in some places across the country quite considerably, real estate agents should start to think about how they can effectively showcase their listings during open homes.    

Some insightful tips that agents may like to consider are as follows.  

Advise sellers to prepare and protect outdoor areas

One of the most affected areas of a property as a result of bad/cold weather is the outdoor garden areas, with plants often dying or shedding leaves and lawns becoming discoloured.  With these areas usually standing out to buyers (perhaps even acting as a main selling point) it is important for agents to advise clients on how to best prepare these areas for the winter months.  

This could include pre- and during-winter fertilising, regular feeding and watering, mowing and clearing – ensuring a garden looks healthy and immaculate despite the weather change.  This is particularly important immediately prior to an open home.   

As an agent it is also important for you to note the areas of a property that can be utilised by buyers in the summer months; you will then be able to highlight these spaces and illuminate how enjoyable they have the potential to be for people looking at a property.   

Add cosy touches

As an agent it is your role to help potential buyers envisage themselves living comfortably in a property of interest.  Thus, during winter, it can help to ‘cosy up’ a property by encouraging vendors to add warm touches – such as fluffy cushions and throw rugs in living areas, and thicker doonas in bedrooms.  

It may also help to highlight additional features of properties that are beneficial in the winter months – such as fireplaces.  

Turn on heating to natural room temperature

During winter, it is important for agents to create a warm, inviting open home environment to welcome prospective buyers into.  Thus, if a property has a heating system now is the time to switch it on, and if not, agents may like to take along a small space heater to warm up the property.  Agents should look to set a comfortable, natural room temperature, taking care not to overheat the property.    

Enhance natural light

With winter often characterised by dark, inclement weather, it is important for agents to enable as much natural light in a property when showing it to the public – creating the feeling of openness and spaciousness.  Emphasising natural light can be achieved by ensuring that all blinds and curtains are open, and by the strategic placement of feature lamps with bulbs of a natural hue.  

While the cold, wintery months can present challenges to real estate agents as they attempt to hold successful open homes, there are certainly a number of simple ways to effectively showcase a property during this season.  Agents should be prepared and advise their vendors on touches that can be made now and those possible closer to the time of inspection.  

Posted by Reality Bytes - Real Estate Training Blog on 10/04/2012 at 10:21 AM | Categories:


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