Viewing by month: January 2010

Generating real estate leads

When you work in real estate, priority one tends to be generating more leads. Real estate agents need real estate leads – it’s a very simple concept. The trouble tends to be that most realtors need more leads, but they don’t have a lot of money to spend on getting them. This is where the expertise of an international brand like Century 21 comes in, and because I’m such a nice guy I thought I’d share some of that knowledge today.  

That’s not to say that lead generation is anything other than a challenging and pretty much never ending process. We real estate agents know that as long as we’re in this game called real estate sales, we’re going to need leads. And lots of them. The good news is that if you think creatively about it, you can find leads everywhere. I know a real estate agent who received a wrong number call on his mobile, and when he said he wasn’t who the caller was trying to reach, he added “but I can help you buy or sell a house.” And he got business from it.  

Schools are also a great place to start networking, although probably only use this avenue if you have children or you may encounter some unwanted issues. But if you are dropping kids off or picking them up, keep in mind that relationships fostered here have the potential to span years, even decades which makes these people prospective customers of the repeat kind. What better lead could you ask for? So even if young Billy has been pulling your Sarah’s hair, be nice about it! Wearing something that identifies you as a real estate agent in these types of situations  is a good idea as it encourages people to talk to you about real estate, rather than you shoving a business card at them when they didn’t actually ask for one. Century 21’s gold jacket is brilliant for this, and you’d be surprised how many times our agents get stopped on the street or in a café by people who want to chat real estate.  

Even though it may be exhausting to think of it this way, generating real estate leads can be a 24/7 activity. We realtors tend to love our jobs and we know it’s not a 9 to 5 occupation, but if you remind yourself that almost every interaction is a chance to secure a lead, you’ll realize how often you can build your business.  

And a busy, successful real estate agent tends to be the kind that new clients want to work with!

1 comments | Posted by Charles Tarbey on 19/01/2010 at 4:27 PM | Categories:

Happy new year, happy new real estate market

Happy New Year! So here we are in 2010 – a new year and a new decade. I hope you have recovered from your festive celebrations, or if they’re still going, I have to say I am mighty envious. Having a coffee cup in my hand at this time of day certainly doesn’t cut the mustard the way my early afternoon vino’s did, I have to say. But I should talk property! And on that note, as the dust settles from 2009’s volatile real estate market, it’s time to look ahead and make the most of the improving market conditions.


In the real estate game, many people have been asking what the year will bring and of course, no real estate agent knows for sure. However, at CENTURY 21, we do pride ourselves on being your local expert, so I like to think we can make some reasonable assumptions.


Currently the property market for the most part is still relatively quiet due to the Christmas holidays. It’s true that real estate gets slower around this time, and that’s understandable when you consider how many people skip town during the festive season. Real estate agents have still been incredibly busy however, and there are certainly people trying to buy at the moment, so the interest is there, and that’s why I’m confident the real estate market will continue to improve as this year goes on.


So as far as real estate goes, I’m expecting to see significant increases in property value in 2010, which means getting into the market as early as possible in this new year is a smart move. We have seen strong rental demand continue around the country for lengthy periods now, and I think it’s fair to say that this trend will also continue. All in all, I believe the real estate market is looking positive this year and I am anticipating that all of our Century 21 real estate agents will be run off their feet very soon if they aren’t already. Pop in to see your local expert and discuss real estate opportunities in your area. It’s the perfect time!

5 comments | Posted by Charles Tarbey on 11/01/2010 at 2:40 PM | Categories: