Methods of Sale

Understanding the Different Methods of Sale

There are different methods for selling a property in Australia that you should be aware of which we outline below. Your local Century 21® Real Estate team can guide you on which is the best strategy for your property.

Auction

Selling by auction is widely recognised as a fast and highly efficient method to achieve a premium price for your property. An auction property campaign involves intense marketing over a set period of time. This creates time pressure for buyers which drives buyer competition.

You can accept an offer prior to auction, sell on auction day, or if you decide not to sell on the day you can sell later by negotiating with interested buyers generated by the marketing campaign. You are always in control.

Private Treaty

A more subtle approach, private sale involves quoting a predetermined asking price at the commencement of marketing. This price usually allows for a degree of negotiation. This method of sale, if handled correctly, can be highly successful.

You may consider this method suitable if you are not in a hurry to sell and are prepared to wait until a buyer comes along willing to pay the asking price.

Expressions of Interest

A more recent marketing initiative, Expressions of Interest has largely replaced sale by tender as an alternative to auction properties that benefit from private sale negotiation rather than by auction.

Like an auction, the process involves marketing your home without an asking price and with a prescribed closure date by which all interested buyers must register their interest. Private sale negotiations then take place where each of the parties tries to achieve a successful outcome.

Express Sale

C21 offers an additional sales option called EXPRESS SALE where a property is offered for sale as an exclusive listing without a price for the first 21 days of the listing. All interested buyers are qualified and offered the opportunity to attend an open home. Once they've inspected the property, the agent obtains feedback, including what the property is worth to them.

After the 3-week period has ended and if no offers have been submitted, the agent returns to the seller with feedback from the open houses and an asking price for their property is decided.

The asking price will reflect the feedback given and a saleable market price will be advertised.

For over 50 years Century 21 has set the standard in real estate, achieving great results every time we sell a property. Start your selling journey today and request your FREE property appraisal now.