Viewing by month: April 2014

Century 21: Video listings may be the future of Real Estate

Analysis of recent sales data by Century 21 Australasia has found that properties promoted through new video technology sold an average of 27 per cent faster than other properties.

The technology allows agents to create a search engine optimised video of a vendor or lessor’s property complete with voice over, the agent’s details and Century 21 branding, leading to a new level of engagement with potential buyers and renters.

“Previously, video listings were only a viable marketing option for large, luxury homes but this technology makes video listings accessible for every vendor – whether they are selling or renting a multi-million dollar penthouse, or lifestyle property,” said Chairman and Owner of Century 21 Australasia, Charles Tarbey.

“Consumers interact with video listings in a completely different manner to traditional pictorial listings, as they can often be more engaging and are able to be easily shared via social media.”

Century 21 describes video as one of the most powerful ways to list property, with research by aimClear, an online marketing agency, revealing that videos in search results have a 41 per cent higher click through rate then plain text.

Using this technology enables vendors and lessors to cost-effectively establish a strong web presence through targeted search optimisation techniques which aim to place the video on the first page of a search result for the property.

“Video listings are part and parcel of the future of real estate advertising, and Century 21 is proud to be leading the way with this innovative new technology,” said Charles Tarbey.

“I encourage prospective vendors to contact their local Century 21 office to discuss the impact a video listing can have on the sale of their home,” concluded Charles Tarbey.

0 comments | Posted by Charles Tarbey on 17/04/2014 at 12:00 AM | Categories:

RBA decision likely to bolster confidence in property

Century 21 believes the Reserve Bank’s decision to leave the cash rate on hold at 2.5 per cent will bolster confidence in the Australian property market.


“A ninth consecutive month of rates being on hold at 2.5 per cent is positive news for the Australian property market,” said Chairman and Owner of Century 21 Australasia, Charles Tarbey.


“This will likely ensure that interest in property increases over the coming months and may encourage more buyers to enter the market.”


The Reserve Bank reasoned that it was appropriate to leave the cash rate on hold in light of information suggesting slightly firmer consumer demand over the past summer and foreshadowing of a solid expansion in housing construction.


“Despite high auction clearance rates being reported in some capital cities, the Australian property market shouldn’t be regarded as in a ‘boom’ phase,” said Charles Tarbey.


“Century 21 believes that it would only be accurate to call the market as being in a ‘boom’ phase when auction clearance rates consistently hit 80 per cent nationally.


“With increasing numbers of properties entering the market we may be entering a new and more healthy phase where there is increased negotiation between buyers and sellers,” concluded Charles Tarbey.


0 comments | Posted by Charles Tarbey on 16/04/2014 at 12:00 AM | Categories: