Century 21 launches bold new national advertising campaign

Last week was an exciting week for us here at CENTURY 21 as we launched our new ‘Smarter, Bolder, Faster’ advertising campaign.  

This campaign sees a series of radio and television commercials, and a new website, promote the expertise, commitment and speed of CENTURY 21 agents across Australia.  

CENTURY 21 Chairman and Owner, Charles Tarbey, said of the campaign: “Extensive research has shown us that when selecting a real estate agent, Australians want the most informed, committed and responsive real estate practitioners in the marketplace.  

“CENTURY 21 agents work hard every day to embody these traits and the ‘Smarter, Bolder, Faster’ campaign allows us to communicate this to the Australian public and attract new customers to the brand.”

The new campaign has synergies with a highly successful campaign launched last year by CENTURY 21 in the United States, which culminated in a commercial in the third quarter of the US Super Bowl.  The commercial featured property mogul Donald Trump and was broadcast to an audience of 111.3 million people.  

“CENTURY 21 is the largest real estate organisation in the world.  The consistency across the Australian and US campaigns allows the company to reinforce the fact to the Australian public that when using the services of a CENTURY 21 agent, not only are you working with a local expert, you are also engaging with someone who has the support, systems and training of a global organisation behind them,” continued Charles Tarbey.  

As part of the campaign’s online component, CENTURY 21 has launched a new website which is faster, more user-friendly and has inbuilt search engine optimisation, ensuring increased online visibility for CENTURY 21 and its offices in the marketplace.  It also has refined search capabilities including ‘automatic predictive’ search technology.  

As the campaign is rolled out, every single CENTURY 21 real estate agent will receive a personal webpage, enabling individual agents to showcase their current listings, sales achievements, client testimonials, awards and social media links.  

“The campaign is focused on energy and enthusiasm and is about painting a picture of what the Australian public can and should expect from CENTURY 21 real estate agents, both in Australia and across the globe,” concluded Charles Tarbey.  

For professional advice regarding your property needs, please feel free to stop by any one of the hundreds of CENTURY 21 real estate offices around Australia.  

CENTURY 21 Agents.  Smarter. Bolder. Faster.  


Posted by Charles Tarbey on 12/03/2012 at 3:30 PM | Categories:


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