Century 21 launches new national advertising campaign

Century 21 Australasia launched its new ‘Smarter, Bolder, Faster’ advertising campaign two weeks ago to a national television audience of an estimated 1.88 million people, according to preliminary overnight ratings data from OzTAM.

The campaign centres on the tag line “What can a Century 21 agent do for you?” and features a cast of Century 21 agents going to remarkable lengths to assist their clients.

"The commercials are fun in order to engage audiences while at the same time carrying a strong underlying message that Century 21 agents deliver solutions for clients and always aim to exceed their expectations," said Chairman and Owner of Century 21, Charles Tarbey.

The commercials describe Century 21 agents providing “the service of a butler” with “the savvy of a business tycoon”, as various scenes flash past of agents solving Rubik’s Cubes and raking lawns.

“A core part of the Century 21 advantage is the vast range of hugely appealing, industry-leading marketing campaigns that we provide to all of our offices and agents,” said Mr Tarbey.

“Since launching the first phase of the ‘Smarter, Bolder, Faster’ campaign in February 2012, we’ve received positive feedback not just from buyers and sellers of real estate, but from agents who have grown their business through this exposure.

“Continuing this campaign will aid agents in reinforcing our value proposition to current and potential clients.”

The advertisements have also been released just weeks after the launch of Century 21’s new global listings portal, century21global.com, which allows vendors listing with Century 21 to market their property across 74 different countries.

Australian buyers using the global website are also able to view local listings in their choice of 16 languages, 36 currencies and units of measurement in line with location and personal preferences.

The commercials will screen on Channel 7’s metro and regional networks across Australia until 22 March, and can be viewed in their entirety via Century 21’s YouTube channel: https://www.youtube.com/user/Century21Australia

 

Posted by Charles Tarbey on 03/03/2014 at 12:00 AM | Categories:

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