How to climb the property ladder

For a large number of Australians, property investment is an attractive yet somewhat daunting prospect; while most people recognise the financial and lifestyle benefits that a strong property portfolio can bring, many potential investors will likely stay on the sidelines due to a lack of understanding about how to execute a successful investment strategy. To provide some guidance surrounding this issue, I’ve decided to share the following piece by Empire CEO, Chris Gray, which appeared in the November 2012 issue of CENTURY 21 Wentworth’s Property Investor.


Chris Gray's tips for climbing the property ladder


Property and renovations can be for anyone, it all comes down to your goals and dreams and how much you want them. When you're starting out and have limited financials it can be tough, but the sooner you get on the ladder, the sooner your equity grows and you can start duplicating. Caution - the quicker you try and double your money, the sooner you're likely to fall over; slow and steady is the key to winning the race.


1. "Don't fear the gear" is one of my mantras. Most people are afraid of debt and leverage, as they perceive it as dangerous. However, debt can increase your return and shorten the time it takes to get the return. Debt does increase your risk during a downturn, so every investor needs to do know how much debt they are comfortable carrying.


2. Go against the grain. 95 per cent of the population retires poor. If your goal is to retire wealthy then you need to do the opposite of what everyone else is doing. Good investors buy when everyone else sells and sell when everyone else is buying. Yes, it can be difficult to maintain your confidence when everyone tells you that you're doing the wrong thing at the wrong time, so you need to develop your mind to block negative comments which can come from friends, relatives and the media.


3. Stick to your strategy. Every investor should have their own strategy that reflects their circumstances and adversity to risk. Figure out what works for you and, once you've found your strategy, stick with it.  Be aware of other opportunities and get other advice, but often these can be distractions. A good strategy doesn't have to be complicated - it's often the simple things that work.


4. Time in the market. The real secret to wealth is compounding your investments. You need to change your mindset from trying to be a millionaire overnight to aiming for consistency. This can be very frustrating when you first start out as your wealth won't increase much. But over time you will see your portfolio increase in value.


5. Timing the market. Many people wait until the market is at a low before buying. If you buy good stock and hold onto it for ten years or more, you should see some great capital gains, regardless of market ups and downs.


6. Buy blue chip. It's worth paying market value for a good property in a top suburb rather than a property that is low priced because nobody really wants it. Blue chip properties tend to steadily grow in value over the years, so if you buy and hold on to the property, you can then build up equity, borrow against the property and build up your portfolio. Blue chip properties typically grow between 6 - 10 per cent in the long-term.


7. If possible, never sell. Most people think that you need to sell to realise a gain, but that's not the case. Property is a long-term investment. My strategy is to hold onto properties and refinance in order to benefit from the equity increase. The goal is to get your properties working for you to create passive wealth.


8. Create a two sided buffer:

Side 1: Refinance your property to create a buffer. Refinancing when your property grows in value will create an emergency 'buffer' zone. This will ensure that you can continue to make mortgage repayments even if you lose your job.


Side 2: Keep part of the equity aside as a buffer. This is like an emergency fund for when things go wrong or for when interest rates rise. When everyone else panics as rates rise, some people will choose to sell, and if you're cashed up, there's an opportunity to get a great property at a reasonable price.


9. Choose the right property. Focus on purchasing "cosmetically tired" rather than "structurally tired" properties. Structural work is often where problems occur and budgets blow out.  Some of the most efficient and simple ways to renovate a cosmetically tired home include painting, carpeting, polishing floorboards, converting a garage into bedroom, styling, replacing kitchen doors, re-enamelling tiles and baths, and replacing fittings.


10. Renovate wisely. You need to understand who is likely to buy your property and what they want. You also need to know what other homes are on the market, what condition they're in and what features they offer compared to yours. If you're selling a property, much of the sale price will come down to the cosmetics such as painting, carpeting and styling. I've seen some of the worst properties styled well and sell for a premium compared to better properties that haven't been styled and sell at a lower price.


11. Make sure it’s lettable. To ensure that it is tenable, you should buy a property that the majority of working professionals could afford to rent, in an area where they want to live: that is, within 5-15 kilometres of the city. Based on median prices and current rental yields, I would buy a unit in high density cities like Sydney or Melbourne, whereas in a lower density city such as Brisbane or Perth, I would buy a house. This should get you the best yields and growth over the long-term.


12. Invest in professional expertise: You need professional help with your first investment (and, I believe, every investment thereafter) because you are spending large amounts of money. You've got to treat this outlay like you would any other business and pay for expert assistance. Every investor needs a good accountant, mortgage broker, financial advisor, valuer, building inspector and buyers' agent.


13. Don't retire on property rents. Most people think you've got to pay property off as quickly as possible and then retire on rents. But often it's the capital growth that makes the real money. Change your mindset and be less emotional about it - look at the numbers and make your decisions based on that.


If you are ready to enter the investment market, go for it now. It's a great time to take the leap into the world of property investing.


About Chris Gray


Chris Gray is CEO of property portfolio company Empire. He is a leading property expert who provides opinion and commentary regularly on Sky Business News, A Current Affair and other news media. He is a regular columnist for Real Estate Journal (REINSW), Queensland Property & Lifestyle (REIQ), Your Investment Property and other property media. Through Empire, Chris today builds property portfolios for time-poor investors - searching, negotiating and renovating on their behalf.


To learn more about Empire, please visit Additionally, for more information about the residential property market in your areas of interest, please stop by your local CENTURY 21 Real Estate office for clear and expert advice.

Posted by Charles Tarbey on 23/11/2012 at 12:00 AM | Categories:


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