Viewing by month: April 2010
The importance of managing a database
Having names in your database does not count for much if your contacts do not hear from you on a regular basis or if the information you have is incorrect. Efficient structure and clear channels of communication are of the utmost importance when managing a successful database. Collecting, maintaining and utilising information effectively can often have a significant impact on the core function of your business – sales...Read complete post
Marketing your agency through social media
Studying at the library, borrowing a video or writing a friend a letter in today’s technological world feels extremely archaic. The introduction of the internet has indeed changed the way we do things and business is no different – many methods of traditional marketing are now somewhat redundant. Although there is still a need to print brochures, mail flyers and advertise in magazines, businesses today need to seriously consider adopting social...Read complete post
How being ‘green’ from the beginning will help your agency
It is a constant source of surprise how many businesses, to this day, refuse to implement recycling and energy conservation practices, for fear of the cost to their businesses. What these companies fail to realise is that by adopting environmentally friendly practices, a business will enjoy many tangible benefits. For real estate agencies, where a solid reputation is...Read complete post
Choosing a location for your agency
Location, location, location – the three little words that are so often cited as a mantra within the real estate industry. When it comes to choosing a location for a new agency, agents should definitely follow their own advice. There are a number of factors to...Read complete post