Viewing by month: June 2010
It can be a little bit frustrating to read articles about real estate in your local paper where other agencies quoted as experts on the issue. Your office knows just as much about the topic, perhaps even more, why were you not approached?
The fact is that the publicity resulting from appearing in a media story can be hugely valuable for your business; however you often need to be proactive to achieve it. Publications and journalists will most likely approach those people with...Read complete post
Marketing often represents a ‘catch 22’ for real estate franchisees. As selling properties and interacting with clients is your main game, understandably, marketing efforts can sometimes take a backseat. However, it is the effectiveness of these marketing efforts that helps to drive your business in the first place, thus they are important to consider for any organisation.
Keeping your marketing efforts fresh and up to date can definitely help to serve your business well. The...Read complete post
For any real estate agent who would like to own their own business, buying a franchise could be an ideal option. Joining the CENTURY 21 franchise network, which provides franchisees with education and training programs, state of the art technology, unique marketing initiatives and fantastic awards and recognition programs, has the potential to be a very rewarding move.
Just like any major investment decision, before entering into a franchise arrangement you must ensure that...Read complete post
For any real estate business considering joining CENTURY 21, or any other real estate franchise, it is essential to have a clear understanding of the legalities involved in the process. Knowing that all the proper legal requirements have been followed will help you to easily get on with what you do best – selling real estate!
When establishing a franchise relationship, it is important that both the franchisor and franchisee comply with the Franchising...Read complete post