Viewing by month: August 2010
Why follow franchise branding guidlelines?
For many people the purchase of a franchise can be an ideal way to establish and own their own business. While enjoying the freedom of running their own company, franchisees also benefit from the association with a well-established, successful brand. When buying a franchise, none of the usual company start-up issues such as designing a logo should exist, as the franchisor will have already invested significant resources into building the company’s name and creating its brand. ...Read complete post
Building a good team of professionals around your business
It is the nature of any business to have tasks pop up quickly, often requiring immediate action. For your real estate franchise this will be no different. Not only will your agency have internal needs, your clients will often call on you for recommendations when it comes to making preparations for selling their homes. Readying a home for sale can often be a balancing act. Your client may wish to do things to freshen their property up in an attempt to make it more appealing to...Read complete post
Effectively managing your agency's social media strategy
Generally speaking, the real estate industry has been one of the most successful in the adoption of online marketing tools. We already know that many people prefer to search for a property using a website rather than browsing through their local papers, and that email subscriber lists are an effective way to distribute alerts for properties coming on to the market. If used effectively, social media marketing (SMM) has incredible potential for the real estate industry. It is...Read complete post
Aligning with local businesses to improve your real estate success
For a real estate franchise, the role played within your local community network of businesses can be an important part of increasing success. Whether people live in a small country town, a suburban neighbourhood or the centre of the city, they usually visit the same retailers for their purchases on a regular basis. It doesn’t matter if the purchase is their morning coffee or a new car, for the most part people are creatures of habit and once a relationship is built with a...Read complete post