Viewing by month: February 2012
Tips for social media success in 2012
With social media rapidly becoming a dominant means of consumer communication and conversation, it is increasingly important for real estate agencies to adopt social media tactics if necessary and appropriate for their markets and audiences. Read complete postSearch Engine Optimisation – making it work for your franchise
As there are many different real estate related websites across Australia, it is important to ensure that your real estate franchise’s site is found easily when searched for online. This is where Search Engine Optimisation (SEO) comes in – a process that essentially makes your site more easily searched for thanks to the relevancy of the content you upload. SEO is the practice of maximising the volume or quality of traffic to a website from search engines via unpaid, organic...Read complete post
Get the most from your staff
As the owner and/or manager of a CENTURY 21 real estate franchise, it is essential to understand that your methods of management are key to ensuring the productivity and happiness of your staff members. Basically – satisfied and motivated employees will be more likely reinvest their own efforts and time into building your business, helping to ensure...Read complete post
Common management mistakes to avoid
As the owner and/or principal of a busy CENTURY 21 real estate franchise, much of your time is spent directing your staff and remaining abreast of what your team is working on. With so much attention focused on the work of others, it can sometimes be difficult to step back and assess your own management style and whether you are working to the best of your ability and in the most effective manner. In considering your management style, there are a few common mistakes that many...Read complete post