Viewing by month: October 2013

Capture value using Google Local Pages


As the world’s most utilised search engine, your presence in Google search results can be an asset or hindrance for your business. One way you can help your CENTURY 21 franchise rank higher in Google search is by claiming your businesses page on Google Local, an online equivalent of the Yellow Pages business directory.

You can find your franchises Google Local page by searching for “CENTURY 21 (Insert your franchise name here), and then claim it by selecting the link ‘Are you the business owner?’ below the search result on the right.

As part of this process, Google will send a verification code through the mail for you to ensure that you occupy the address. While claiming your page does require you to have a Google account, setup is easy and free.

Once you have claimed your page, you can now start to put it to good use by adding photos of your franchise and staff, and add useful details such as office opening hours and contact details.

Claiming your page will also allow you to monitor feedback that clients post about your franchise on online review sites that appear when potential clients search for you. While it is not possible to remove negative reviews, it may be beneficial for you to be aware of them.

Improving your offices presence on Google search is not an easy task, but by simply taking control of your Google Local page, you may help give your business a better chance.

0 comments | Posted by George Tarbey on 25/10/2013 at 12:00 AM | Categories:

Getting comfortable with being uncomfortable


Like most CENTURY 21 Principals, you’re probably focused on growing your business, and maximising the opportunities available for your agents. One way to help increase the opportunities for you and your business is to step outside your comfort zone.

Stepping outside your comfort zone doesn’t mean you need to go sky-diving, or embark on a month long trek to the Himalayas – it could be as simple as endeavouring to meet one new person every day. This could be in the line at the coffee shop, or while waiting for service at the grocery store.

Below we have three tips for maximising the opportunities for your franchise by stepping outside of your comfort zone.

1. Remove time as an obstacle: many people find themselves ruled by their calendar in 10-15 minute increments. While calendars are an essential tool to manage a busy schedule, try building flexibility in to your calendar, by making every appointment start 15 minutes before you’ve agreed to meet the other person. You may be surprised at the extra time this can build into your day;

2. Confront your fears: many people are unaware of their fears, and thusly let them rule their day to day actions. Writing your fears down, and progressively overcoming them is one way of ensuring that your emotional fears don’t dictate your day-to-day operations;

3.Experience a new role: try giving the receptionist the morning off and taking over his or her role for a period – you’ll experience how customers feel about your business. You may also realise ways to improve this staff members role and productivity..

Try being uncomfortable with the status quo, and you may be surprised at the changes you can make for the better.


0 comments | Posted by George Tarbey on 17/10/2013 at 12:00 AM | Categories:

Effective use of communications technology


Email and mobile phones provide clients with access to your agents, 24 hours a day, 7 days a week. As such, it’s important that your agents utilise some features of these technologies in an effective manner.

Creating guidelines for the use of these technologies could assist your agents in creating strong, positive relationships with clients. To help you with this, here are three ideas for making your teams’ communications more streamlined.

1. Out of office auto replies: while auto replies are a useful feature of most modern email programs, when used incorrectly they may place unnecessary stress on relationships. It’s best for agents to avoid detailing the reasons behind their absence, instead, they can politely inform clients that they’ll be back in the office on a specific date. Clients may also appreciate your agents naming one person who can handle most queries, and follow up on others;

2. Voicemail: asking staff to update their voicemail with a message every morning with the day and date may help to assure clients that your agents are ‘on the ball’. It could also be beneficial for them to add a prospective schedule for the day, with a designated time that they will be returning calls. In turn, clients may return the gesture by letting your agents know when a call back works for them, reducing time wasted by your agents;

3. E-mail signatures: ensuring that all of your staff place a mobile number on their signatures can dramatically decrease the steps clients need to take to get hold of them;

Improving the way your office communicates may help to keep current clients satisfied, and can also promote positive experiences that they are likely to share, turning these simple actions into valuable word-of-mouth marketing.

0 comments | Posted by George Tarbey on 14/10/2013 at 12:00 AM | Categories: