Viewing by month: March 2014

Build success with local sponsorship

Sponsorship is an important tool for businesses looking to build brand equity among their community, customers and key stakeholders.

Real estate offices can implement sponsorship initiatives at a local level which can help to expose your brand to an audience you might not be able to reach otherwise. Over the longer term this can help build brand equity with these audiences and in turn, may help to build a rapport with other sponsors, vendors and attendees.

Here are a few tips if you’re thinking about engaging in sponsoring an event or sports team in your local community.

1 – Measure success: As part of the pre-sponsorship process it may be wise to look for an event or sport with a proven track record of attracting large audiences. By choosing an event or sport with a strong following you may be able to maximise the return on your investment.

2 – Examine brand values: In order to maximise the potential of your partnership it could be worth sponsoring an individual or team who aligns with your personal and brand values. For example in sponsoring Porsche Carrera Cup Australia driver Renee Gracie, Century 21 Australasia chose an individual who strongly aligned with the brand’s core values.

3 – Seek expertise: Sponsorship contracts can be complex documents and it may be worthwhile having a qualified lawyer check over for any fine print. By engaging a qualified professional you may be able to gain a better understanding of any unclear terms and conditions before you commit.


0 comments | Posted by George Tarbey on 14/03/2014 at 12:00 AM | Categories:

Build staff loyalty

Inspiring loyalty in your staff is an important aspect of being an effective manager and one that can make a significant difference to the level at which your team operates. Building loyalty with your staff may help you to create a more effective organisational culture and even potentially reduce staff turnover.

Below are four tips to achieving staff loyalty.

Display trust

By displaying trust in your staff, it’s likely that they will in turn respect and trust your leadership also. Simple and effective ways to show trust in your staff could involve assigning them responsibility for small projects, or recognising their efforts on something they’ve been responsible for.

Give back to staff

An occasional small gift, even if symbolic in nature, can do wonders for ensuring staff feel appreciated. This doesn’t need to be an expensive bottle of wine or a large gesture, rather something simple but personalised to that employee’s tastes and preferences.

Invest in team bonding

Staff who work well together may also display higher levels of loyalty. Taking your team out for a group activity such as mini-golf or a barbeque will facilitate some social time together, helping to strengthen their interpersonal bonds.


0 comments | Posted by George Tarbey on 03/03/2014 at 12:00 AM | Categories: