3 Tips for Real Estate Franchisees to Increase Sales

It’s probably pretty common knowledge that sales are fairly important to the success of any franchise. To this end, real estate is really a sales industry, just with a slightly slower turnover and generally higher prices than what you might consider your typical retail business.

As an agent, you can often find yourself working far beyond the average 9-5. As we’ve all heard, “with great power comes great responsibility”, and the last thing a franchise owner needs is a stale sale period or even worse; a decrease in sales.

Below are three strategies to help you stay on top by increasing your real estate sales.

1. Use content marketing.

Times have changed; big businesses are failing to dominate their markets with large marketing budgets. People are no longer paying attention to the thousands of marketing messages they encounter seven days a week. With customer awareness on an inevitable rise, traditional marketing methods are weakening as each day passes. Building customer relationships and presenting relevant and valuable content (such as local market activity facts) will enable you to be found by prospective customers, rather than marketing to deaf ears.

“The key is not to call the decision maker. The key is to have the decision maker call you.” – Jeffrey Gitomer

2. Use after sales service to build word-of-mouth recommendations.

Word-of-mouth is arguably the most effective method of increasing reputation and ultimately, your sales. This is one area in which many businesses fail. While you may be able to market and sell a product, the sale process doesn’t end there – especially in real estate. Building and maintaining customer relationships may lead to the referral that will potentially see you listing the property instead of your competitor. That’s why after sales service is so important – it gives you a chance to truly differentiate yourself from your competitors.

“If you are not taking care of your customer, your competitor will.” – Bob Hooey

3. Be seen in the local community.

You and your staff represent your brand in the local area. The key word here is “local”. Create a Facebook page, an Instagram account, anything that can catch the eye of your local audience.

Having strong engagement with your community is an underappreciated method of increasing sales. If your business name appears as a sponsor for the suburb’s sporting teams and at school fetes, or if you’re just seen out saying hello on a Sunday in your franchises jacket, you’re enhancing your brand locally.

“It’s not about selling property, it’s about selling yourself in regards to the activities you do and the professionalism you deliver.” – Paul Mylott, Century 21 General Manager

Posted by George Tarbey on 11/02/2015 at 12:00 AM | Categories:


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