Beating the real estate competition

In the real estate business, we all have competitors, some of which can be a little too close for comfort at times, but it’s the nature of the game. It’s also a way to ensure you stay on your toes and work to the best of your ability. Winning business is about providing the most professional level of service possible, and at CENTURY 21 we pride ourselves on training everyone who works with us to do just that.

I read a very interesting article last week which demonstrated the lengths that some people go to in order to outdo their competition – but in completely the wrong way! In Fort Mill, South Carolina, a real estate agent ended up in handcuffs after he was caught on tape removing his competitor’s business signs. Allegedly he was seen vandalizing the sign, cutting it down and then stomping on it. Although the mental pictures this conjured up for me did make me laugh, in reality it’s really not funny and being unable to handle your natural competition to that extent is a sure sign you shouldn’t be in the business.

The owner of the signs in question had planted a hidden camera after five months of continually losing signs or having them vandalized. It was his former boss that he caught on tape, and he’s claiming no wrong doing. Despite admitting that the pair parted ways on less than ideal terms, this kind of retaliation can never be tolerated. Behaving in a less than professional – and in this case illegal – manner towards your competitors is only going to be to your detriment in the long run.

If you're ready to get ahead of your competition, talk to us today about becoming part of the world's largest name in real estate - CENTURY 21.   
Posted by George Tarbey on 19/02/2010 at 11:28 AM | Categories:


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