Build success with local sponsorship

Sponsorship is an important tool for businesses looking to build brand equity among their community, customers and key stakeholders.

Real estate offices can implement sponsorship initiatives at a local level which can help to expose your brand to an audience you might not be able to reach otherwise. Over the longer term this can help build brand equity with these audiences and in turn, may help to build a rapport with other sponsors, vendors and attendees.

Here are a few tips if you’re thinking about engaging in sponsoring an event or sports team in your local community.

1 – Measure success: As part of the pre-sponsorship process it may be wise to look for an event or sport with a proven track record of attracting large audiences. By choosing an event or sport with a strong following you may be able to maximise the return on your investment.

2 – Examine brand values: In order to maximise the potential of your partnership it could be worth sponsoring an individual or team who aligns with your personal and brand values. For example in sponsoring Porsche Carrera Cup Australia driver Renee Gracie, Century 21 Australasia chose an individual who strongly aligned with the brand’s core values.

3 – Seek expertise: Sponsorship contracts can be complex documents and it may be worthwhile having a qualified lawyer check over for any fine print. By engaging a qualified professional you may be able to gain a better understanding of any unclear terms and conditions before you commit.

Posted by George Tarbey on 14/03/2014 at 12:00 AM | Categories:


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