Christmas gift giving for clients

With Christmas quickly approaching, it seems like an appropriate time to talk about the business of client gift giving – a task that, if executed effectively, can go a long way to fostering good will and positioning your business at the forefront of clients’ minds moving into the new year. 

Before you begin your shopping search, however, keep in mind that client gift giving can be a tricky process. On one hand, you don’t want to be impersonal, but on the other hand, you don’t want to give a gift that may be perceived as inappropriate. As such, all business owners have a delicate balance to strike. 

Here are four quick tips to help you select the right gifts for your clients this Christmas:

1. When giving gifts to clients, it is always wise to err on the conservation side; that is, you should avoid giving gifts which are highly personal or that could potentially offend recipients. To this end, it is best to steer clear of jewellery, clothing, alcohol and the like. Though these gifts might be given with the best and most innocent of intentions, they can potentially come across as inappropriate if they aren’t aligned with the client’s personal, cultural and/or religious beliefs. 

2. While you don’t want to get too personal with your gifts, it’s not a good idea to give generic or boring gifts either; doing this will achieve very little in terms of making your clients feel special. As such, you should look to give presents that are relevant to your professional relationships with clients. For example, you might give a plaque that acknowledges a milestone in your business relationship or a voucher for an industry-specific product or service.

3. Take some time to include a hand written note with a personalised message. This personalised touch will bring an important level of sincerity and warmth to your gift, which most clients will likely appreciate. Make sure – however, that in doing such, you double check the spelling of all clients’ names. Nothing diminishes a great gift more than a misspelled name on a card.

4. When bestowing gifts, presentation is crucial. A well placed ribbon or a classy display box can help to add value to what might otherwise be a relatively simple gift. Furthermore, if possible, deliver your gifts in person; this will give you the opportunity to personally thank clients and wish them a safe and merry Christmas break.

Ultimately, your business gifts should reflect not only the values and culture of your business, but also the way you feel about your clients. Thoughtful and tactful gifts that resonate well with clients will help to spread good will and keep you front of mind throughout 2013. 

 

Posted by George Tarbey on 14/12/2012 at 12:00 AM | Categories:

1 Comments

GC Gift Boxes and Hampers

GC Gift Boxes and Hampers wrote on 02/04/2013 2:22 PM

Definitely agree that a hand written note is the way to go with all gifts. This is a service that we offer our clients and from the feedback that we've received, it does make the gift that much more personalised.

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