Five tips for delivering effective verbal presentations

For most business owners, communication through verbal presentations is an important aspect of securing future growth and development opportunities. Whether it be in the context of pitching for new clients, motivating employees, or reporting results to stakeholders, the ability to verbally present to audiences in a clear and engaging manner is something that holds inherent value.


Here are five tips on how business owners can maximise the effectiveness of their verbal presentations:


1.       Your introduction is arguably the most vital aspect of your presentation, as this is the point at which you must grab the audience’s attention and prompt them to listen on. Key elements of a strong introduction include, but are not limited to: a confident and enthusiastic presentation demeanour; a succinct summary of discussion points; interesting facts and statistics; personal anecdotes; and posing relevant questions to audience members;

2.       When speaking to colleagues or business audiences, it is always best to use facts to validate key presentation points. For example, if you are touting the success or utility of your business, you should look to produce verifiable statistics that illustrate how your product/service has helped clients in the past;

3.       It is crucial that you speak to your audience and not to your notes; if you stand up and read from a piece of paper, you will likely find that your audience disengages rather quickly. This is why it is so important to be well prepared and to know what you are talking about. To this end, palm cards can sometimes be helpful – however, palm cards should only ever be used as a reference point, not as a word-for-word script of what you are going to say;

4.       Always try to take your time and remain calm. As a general rule of thumb, it’s good to speak slightly slower than what feels natural; this will give you a better chance of staying in control and maintaining an even pace;

5. If possible, leave time for questions at the end of your presentation; this will enable you to clarify queries and receive audience feedback – both of which are conducive to you becoming a better presenter in the future.

Posted by George Tarbey on 23/11/2012 at 12:00 AM | Categories:


Write your comment

Leave this field empty: