Have you considered using QR codes?

 

According to a recent study by the Australian Communications and Media Authority (ACMA), almost half of all adult Australians own smartphones. These figures show that smartphone ownership has continued to rise and that users are becoming more inclined to consult their phones for information.

This study points to a unique opportunity for businesses to market their services to a growing demographic of smartphone users.  One key way that businesses may look to do this is through Quick Response (QR) codes – a technology that was developed by Japan 20 years ago, but has gained prominence in many other parts of the world in recent times. 

QR technology is now being used by many advertisers to communicate important details to potential customers and clients. However, there are a number of ‘dos and don’ts’ when it comes to marketing through QR codes.

Here are three important factors to keep in mind:

1)      Smartphone optimisation: smartphone optimisation is an important part of QR code use that may be overlooked by those relatively unfamiliar with the concept. If you decide to use QR codes as part of your marketing collateral, you may want to check whether or not the codes send potential clients to a smartphone-friendly website. You may even want to go a step further by making sure that each code links to relevant contact details, or customising the QR code to launch a smartphone app;

 

2)      Placement: try to be as simplistic as possible when deciding on the positioning of QR codes. For example, it is best to avoid placing the code in a location where it may be difficult for people to scan, such as moving vehicles or high buildings. You will likely find that if your QR code is simple and easy to scan, a greater number of people will use it.

 

3)      Size: size most definitely matters when it comes to QR codes. The size of the QR code has a large bearing on not only whether or not it is noticeable, but whether it can be scanned. Generally, the code should be no smaller than 2.5cm² (approximately one square inch). A QR code is more likely to be scanned if it is within the preferred dimensions and is easily accessible. 

 

Posted by George Tarbey on 19/04/2013 at 12:00 AM | Categories:

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