How the Corporate Social Responsibility activities of your real estate franchise can motivate staff

There is a plethora of ways that businesses across all industries can motivate and retain valuable staff members.  Many of these are of course financial, including improved salary packages and commission structures, and fringe benefits.  However, companies, including real estate franchises, should not underestimate the positive impact that corporate social responsibility activities can have not just on the greater community, but on their employees as well. 


Many organisations stumble when it comes to defining what the concept of Corporate Social Responsibility actually is.  The Australian Centre for Corporate Social Responsibility suggests that the best definition to refer to is that provided by the International Organisation for Standardization in its new Guidance Standard on Social Responsibility, ISO 26000.  This states:


“Social responsibility is the responsibility of an organisation for the impacts of its decisions and activities on society and the environment, through transparent and ethical behaviour that:

·         contributes to sustainable development, including the health and the welfare of society

·         takes into account the expectation of stakeholders

·         is in compliance with applicable law and consistent with international norms of behaviour; and

·         is integrated throughout the organization and practised in its relationships.”


Examples of corporate social responsibility can be seen across many Australian organisations, with a number of companies supporting worthwhile causes both financially and with human capital, matching the donations made by staff to causes of their own choosing, working with and investing in the local community and providing expertise on a pro-bono basis as just a few. 


Such efforts certainly have a number of benefits for companies, not the least of which are the positive impacts that they can have on members of staff at all levels.  Acts of social responsibility can sometimes see staff members become more loyal to their employer and their levels of job satisfaction improve.  As a result, there is the possibility that these staff members may be more likely to be retained in their current position, with some even resisting the offer of improved financial benefits at a competing, yet less socially contributing, organisation. 


Implementing corporate social responsibility activities is an important consideration for all Australian organisations, including those in the real estate industry.  With social efforts, businesses can not only contribute in a worthwhile way to the local (and greater) community in which they operate, they can also have a positive impact on members of staff and give them the assurance that they are working within a socially aware organisation.

Posted by George Tarbey on 07/12/2011 at 8:59 AM | Categories:


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