How to easily generate social media content on a regular basis

For those real estate franchise businesses that are pondering the uptake of various social media platforms (such as Facebook, Twitter, an office blog, etc), one of the key considerations is the regular generation of interesting content.  How do you continually create and post useful information in a way that doesn’t take up too much time?


Plan ahead

Much like you would map out any company strategy, a good way for businesses to work with social media may be to plan out a content schedule at least a month in advance. With an idea of what you want to write about, and when it will be posted, it becomes easier to delegate different articles to various team members. 


Theme your posts

Consider what it is that your readers would like to be hearing from a real estate organisation.  Perhaps it is news about the local area, both real estate- and community-specific, updates on the national property market, or tips about the buying/selling/moving process. 


Creating themes/subjects for your content based on what your audience is interested in can be a helpful way to structure your social media activity and assist you when it comes to generating ideas.  For instance, if you commit to posting a blog three times a week, you could focus Monday’s on the national real estate market, Wednesday’s on residential property in your local area, and Friday’s on community events and local interests. 


Use what you have

Try to consider the information you already have at hand in your real estate office and how this may be useful to post on your social media platforms.  For example, recent property listings, a local agent profile, or a suburb report could be easily turned into interesting content without taking too much time.  


Alternate content

It is important to note that social media entries don’t necessarily always have to be long, text-heavy blog posts.  Instead, alternating between text, images, links and videos can help to ensure that your updates are more interesting, have wider appeal and are seen by a larger audience. 

While it may seem like a daunting task, the process of generating high-quality social media content on a regular basis doesn’t have to be arduous nor time consuming.  Rather, with some consideration and forward planning, your real estate franchise office could soon be communicating with its growing audience in a time-effective way.  The important thing to remember is to keep your posts light, fun, interesting, topical, and most importantly – truthful.

Posted by George Tarbey on 26/03/2012 at 9:51 AM | Categories:


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