Mentoring young real estate agents


Employing a real estate agent based on promise rather than experience can be likened somewhat to long-term property investments; rewards are often not immediate, but can potentially accumulate over time.  Rewards are unlikely to result – however, unless a business has sufficient training and mentoring platforms to unlock the potential of their up-and-coming employees. 

The following five tips may be helpful for real estate principals looking to develop their up-and-coming agents: 

1. A mentoring program can often be an effective way to integrate and develop inexperienced employees into an organisation. A mentoring program may involve placing an agent with an experienced peer or steering an agent to identify a mentor on their own accord. Whatever the case, it is important to make sure that agents are matched with mentors that have both the capacity and willingness to provide consistent advice and guidance.

2. While it is often best to identify one central mentor for an agent, it is also important to ensure that the agent is properly introduced to and integrated with their broader team network. In effect, the optimum development outcome for an up-and-coming agent is to absorb and adopt the skills and know-how of all of the professionals around them – not just their mentor’s.

3. Encourage up-and-coming agents to attend as many open houses and auctions as possible; this is often one of the most effective ways for agents to refine their verbal communication skills and direct selling techniques.

4. Encourage young agents to continue educating themselves and utilising the information resources available to them. Sources such as RP Data and trade magazines and websites can be extremely beneficial in helping young agents to stay up-to-date on industry news, emerging market trends and property data.

5. Once an agent starts to develop their listing portfolio, you may want to consider attending open houses with them in order to evaluate their performance and provide constructive feedback. 


Posted by George Tarbey on 13/09/2012 at 12:00 AM | Categories:


Write your comment

Leave this field empty: