Online presence crucial to real estate success

We have finally entered a new year, and with it will likely come some fresh challenges and exciting opportunities. While no one can definitively say how the property market will play out over the next 12 months, the general consensus is that 2013 will be a year of stabilisation and moderate growth. 

Whatever the outcome, real estate principals are going to have to recognise what makes their market(s) tick – not just at present, but in the future as well. That is, principals should – if they haven’t already – look to implement a system and/or procedure that enables their business to identify and leverage both current and future market trends.

An interesting trend that was recently reported by Real Estate Business (REB) is a growth in the number of homebuyers conducting their real estate searches on mobile devices. 

REB references a fresh study by Google and the US-based National Association of REALTORS (NAR) entitled ‘Digital House Hunt’ that shows that almost 75 per cent of homebuyers searching online take action the same day that they begin their research. 

The report also revealed that in 2012 real estate related searches on increased by 22 per cent, and that approximately 20 per cent of all real estate related searches occurred on mobile devices – a year-over-year growth of 120 per cent.

As REB notes, these statistics are relevant to Australian real estate agencies and highlight “the need to maintain a dominant mobile-internet presence.”

In light of these findings, real estate principals should arguably be looking to hone and enhance their online presence in 2013. If a growing number of homebuyers are in fact searching online, and taking action based on these searches, it is going to be fundamentally important for agencies to maintain up-to-date, accessible and engaging web content.

As such, you may want to have a close look at your own website. Has your office’s website got current contact details and write-ups on your staff? Are your online listings effectively marketed, properly copy-edited and accompanied by high resolution images? Do you regularly upload engaging content that will help your SEO and keep homebuyers coming back to your website? 

If your answer to these questions is “no”, you may want to consider spending some extra time and resources on your website; because without a strong online presence, your business may be at a competitive disadvantage. 

To read the full REB story, visit Alternatively, to view the full NAR report, visit

Posted by George Tarbey on 10/01/2013 at 12:00 AM | Categories:


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