Start the New Year with a bang

As we ring in the New Year, it’s the perfect opportunity to take a moment and set out a few concrete goals. Make 2015 your biggest year yet!

1. Conduct an operational inventory. Before considering your new goals, work out what it is you have been doing over the past year. Identify the activities which have driven more sales or led to the highest-profit transactions, and those which required a great deal of time and energy with very little financial benefit. Now you know which activities to scrap and which to pursue more vigorously.

2. Do the same with clients. Client enquiries and follow ups can take up a significant part of your activities. While it can be tempting to try to pursue every single possible lead, experience can demonstrate that some leads result in much greater outcomes than others. Ideally your time would be best spent concentrating on, and following up with, those contacts who provide you with the greatest return. This isn’t to say that you shouldn’t be pursuing all opportunities, but if you find a particular client is wasting your time, they may not be worth the same level of attention as another.

3. Use the above to drive top line sales. Now you know what is working and what isn’t, you will be well-equipped to set up an action plan for the upcoming year. To stand out in the franchising crowd, you need constant growth and steady development to ensure your position as market and brand leader. Organise your activities around those which have been proven to lead to the greatest sales numbers.

4. Use the above to drive bottom line profit. Further to sales increases, cutting the fat by getting rid of activities which simply drain your resources with no return will be key. Sales are great, but if completing a sale doesn’t deliver a real financial benefit in terms of profits, then you’ll be putting in a lot of time and energy without much return.

Posted by George Tarbey on 14/01/2015 at 12:00 AM | Categories:


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