The art of marketing your Real Estate Franchise

In today’s competitive environment, businesses of all sizes and structures must establish effective marketing strategies to ensure success.  As a CENTURY 21 Real Estate franchise owner or manager, it is very important to clearly convey your agency’s services and abilities through various marketing tools to ensure the success of your business. 

The key to a successful marketing campaign begins with collecting the right information.  To establish the direction of your CENTURY 21 Real Estate franchise’s marketing strategy, you must do your research and understand your local community. 

This is important for two reasons.  It is essential that your marketing efforts target the right people; to achieve this you have to gain an understanding of who these people are, and the types of marketing channels that will allow you access to them.  Understanding your audience will help you identify and anticipate their needs and preferences, enabling your business to customise services accordingly. 

Encourage your staff to learn relevant facts about your area including common house and rental prices and trends, demographics, and other market happenings including planned community events.  Achieving success in your neighbourhood may be greatly assisted by your giving support to the local community. 
The act of sponsorship, of a local school sporting team for example, can often lead to business opportunities.  Such initiatives can increase your level of goodwill within the community and allow you to bond with potential customers at a more grassroots level, potentially opening many new doors in terms of possible listings and increased database numbers.  In order to leverage such opportunities however, it is important that any sponsorship and community involvement remains relevant to your agency’s services and strategy. 

In order to drive people to act, all marketing material should have a call to action – this could be as simple as a phone number to call or website to visit, or the offer of a complimentary valuation if contact is made. 

To run a successful CENTURY 21 franchise, you will need to develop a comprehensive strategy to market your real estate services.  Successful marketing will likely consist of understanding your market, communicating with this market appropriately, incorporating creative ideas and ensuring involvement with the local community. 


Posted by George Tarbey on 19/09/2011 at 2:19 PM | Categories:


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