Unlocking potential in your employees

As the owner and/or manager of a CENTURY 21 Franchise, it is your responsibility to help motivate staff, both agents and office employees, to work to their full potential. Having hard working and efficient staff in your agency will help your business to run as smoothly as possible and uphold your reputation in the community.

Managers and business owners must be aware of how their actions will be perceived by their employees.  Keeping your head down for instance has the potential to be one of the worst mistakes that the head of a company can make.  In order for employees to work to their capacity, a figurehead is needed in order to provide feedback and guidance.  If you are not aware of or in control of any issues that arise, ignore the daily functioning of the office or refuse to facilitate positive relations with your staff, your business may not deliver the best results that are otherwise possible. 

By heading a real estate franchise you are taking responsibility for ensuring that your agents and office staff are taught and managed in an encouraging way.  Your presence within the business is valuable when unlocking respect and a ‘just do it’ attitude amongst your staff. Considering how important skilled workers are, it becomes important that you play a role in your staff training. 

According to the McKinsey Quarterly, an online journal of business management strategy, companies around the world spend up to $100 billion a year to train employees in the skills they need to improve corporate performance, covering topics such as communication, sales techniques, performance management and operations.  A McKinsey survey identified that only one quarter of respondents felt training programs measurably improved business performance. This statistic alone suggests that it is important for office training programs to be implemented correctly, in order for the full benefits to be passed on to your staff.

As a manager and/or owner you can make sure your training programs are successful by simply following up with your staff after training has taken place to ensure each employee understands how to apply the new skills they have learnt, making your franchise a more efficient place of business.

It can also be a good idea for senior leaders within the franchise to become personally involved in leading training sessions.  This creates an opportunity to reshape the attitudes of staff, whether it is by heightening staff motivation or reshaping mind sets.  You may find that their newly elevated optimism translates to increased sales, an improved bottom line and a happier, more productive workplace.

Senior management are critical in creating motivation, enthusiasm and a drive amongst staff.  As a CENTURY 21 franchisee, it could be very worthwhile to look into how you can help your staff to achieve more, working to their full potential. 

Posted by George Tarbey on 06/12/2010 at 11:36 AM | Categories:

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