Viewing by month: October 2011
For real estate agents, achieving success is largely based on how many listings you can secure. The art of networking is therefore an important tool for real estate agents to master as the more people you know, and who know about you, the better placed you are for obtaining their business when the time comes for them to sell or make a property purchase.
An article was recently published on the Smarter Business Ideas website entitled ‘The real art of networking’, which ran through some tips to help people network with success.
The article’s author, Jo-Anne Hui, suggests that before going to a networking event (for real estate agents this may be an organised industry meeting, local community events, or a function within the CENTURY 21 organisation), people should have an understanding of what they would like to take from the experience and who they wish to meet.
When at an event, the article recommends relaxing and making an effort to get to know people. Remember, your immediate goal does not have to be to secure business straightaway – simply making new contacts can be incredibly helpful for building your career.
Following an event, people are encouraged to follow up with the new contacts they have so as to cement the relationship. This may take place with a simple email or phone call, and perhaps a coffee. The further one-on-one contact may see the generation of new ideas where both contacts can work together to help one another.
I encourage real estate agents to read the article for more detail.
For real estate agents, meeting new people can lead to relationships that both secure new business as well as provide you with an education and differing points of view. The term ‘networking’ can apply to attending both events designed for that specific purpose, as well as regular social get-togethers where you are meeting new people – simply because an event is not work-related, don’t discount the people you may come across and what you can learn from them (and them from you).
Try to be generous with your time and remember that while you can gain from some people, there will also be others who may be able to learn from your experiences as well. By sharing knowledge and building your network you should be able to position yourself to achieve success in the real estate industry.
As a real estate agent, there are two fairly simple ways to achieve considerable success. The first is to connect with people, understanding their needs and how they want to be communicated with, so that you can work with them effectively to achieve the best possible result. The second is to improve your time management skills to allow yourself to be more productive.
The advent of the tablet, such as the Apple iPad, Samsung Galaxy and others, gives real estate agents the potential to be able to both communicate more effectively with clients, as well as save time. However, in order to maximise the advantages of working with a tablet, it is important to understand a few key considerations.
Know your client
The use of a tablet for sales pitches may be appropriate for some clients, however others may simply prefer you to provide them with good-old fashioned paper documents. It is up to you to understand your clients’ preferences and to know when and if such a modern tool is the best means of conveying your message.
Keep a charger handy
Battery life – ensure your tablet has it and is always charged and ready to go. You never know when you may need to do an impromptu presentation or send an important email, and if your tablet has no power then you might as well not have one at all. It is a good idea to keep a charger with you when out and about with your tablet, as well has having hard presentation tools handy in the office or car, so that if you do face a flat tablet, you have a backup plan.
Know your tablet well
Only use your tablet for interactions with clients if you can find your way around it with absolute confidence. Your clients don’t want to waste their valuable time by sitting with you as you try to figure out how to access the internet or a document. When you first acquire a tablet take the time to understand its functionality and research the best features that can assist you in your work as a real estate agent.
As opposed to fearing technology or seeing new products such as tablets as gimmicks, give some thought as to how tools such as these can both assist you in furthering your career as well as allowing you to use your time more effectively. You may find that the incorporation of these products into your daily activities could help you to work more efficiently and thus enjoy greater career success and rewards.
In any business the ability to self motivate will often prove to be a key factor in ensuring your success. For the real estate industry in particular, pushing yourself to become the best, most efficient agent possible will likely have a positive impact on both your career progression as well as your daily attitude towards work.
A key factor to being self motivational is to ensure you remain positive when at work. Starting each day with an optimistic attitude will help you to eliminate any negative energy and will likely allow you to work to your full potential.
The following tips may prove to be helpful when it comes to ensuring you remain positive throughout your working day:
• When you arrive at work, have a positive and engaging conversation with the first person you meet;
• Smile at your colleagues;
• Offer encouragement to a co-worker who may need support;
• Keep your conversations with your colleagues and clients healthily focused on your achievements and working through issues; and
• Write a motivational quote and leave it on your desk for easy reference.
It is important to note that self motivation doesn’t necessarily have to come through large accomplishments. In difficult times when successes seem hard to achieve, being self motivated is often about focusing on taking one more step forward and looking to successfully attain small, yet important career wins.
Real estate agents should also note that the deflated attitudes of your fellow agents can sometimes hinder your own mood and thus success. Maintaining a positive personal attitude can assist you in encouraging others to remain motivated, which can go a long way to further the morale and achievements of your office as a whole.
While relationships with mentors and positive role models are extremely important to maintain, the ability to self motivate is a very important attribute for real estate agents to develop and will likely see agents have a greater chance at achieving success through all cycles of the property market.