Viewing by month: June 2011
Creativity at work
As a society we are undergoing radical change in the way we think at work and are embracing the importance of creativity. Creativity in the workplace is the art of turning new and imaginative ideas into productive results. Incorporating creativity into your daily activities as a CENTURY 21 real estate agent can be key to improving the effectiveness of the time and energy you put into your role. According to the IBM 2010 Global CEO Study which surveyed 1,500 Chief Executive...Read complete post
How to create the perfect open inspection
The open inspection is an incredibly important part of selling real estate that agents need to perfect in order to achieve true success in the property industry. Not only is an open inspection a chance to display the property at hand in its best light, it is also a chance for you as an agent to exhibit your real estate skills and professionalism, appealing to the buyer who purchases the property, as well as to those who for the time being may just be looking, but who may have a...Read complete post
Using social media to your advantage
It seems like most businesses these days are thinking about the way that various social media mechanisms can be incorporated into their marketing strategies. Whether they use them or not is a different story – smart companies understand that just like any other marketing strategy, social media needs to be evaluated in terms of its appropriateness to a business before it is implemented. There is no doubt that social media devices such as Facebook, Twitter, LinkedIn and blogs can be...Read complete post
The little extras that go a long way
Most people you talk to have a customer service story that sticks with them. For some it is the frustration of dealing with a company that wastes their time by making them wait on hold over the phone. For others, it is the generous loyalty discounts that allow them to return and save money on repeat purchases. It is clear that in the retail industry customer service is key to building loyal client relationships and ensuring repeat business. It is no different in real estate. Read complete post