Viewing by month: April 2012

Become a better agent – determine what works for you

There is certainly no shortage of educational material and training courses aimed at providing real estate agents with a variety of ways to improve their performance.  Many of these resources can be very valuable and certainly enable agents to become better at what they do – enhancing their strengths and developing areas that might need some work.

It must be said however, that in professional settings there are certain ways that we as individuals do things that simply work for us.  As a real estate agent, this could be the way that you present to prospective clients or show buyers around a property for sale.  

In this age of rapidly advancing technology, new techniques and tools are providing alternative solutions for real estate professionals to conduct business and connect with markets.   On paper such new ways of doing things may look to be efficient and valuable, and many agents will be compelled to embrace them wholeheartedly.  

It is certainly positive when professionals view new developments with an open mind and consider how they might be best incorporated into daily practice.  However the danger with new developments can often be that people favour new, popular tools over methods that work for them and that they do well – to their personal detriment.  

By way of a simple example, many agents are now using tablets to deliver presentations to potential vendors.  While presenting in this format can definitely look professional, there are many agents who will look to use this new technology, yet in actual fact their own traditional means of delivery might actually be much more powerful and convincing.  

There could therefore be much value for real estate agents to take a step back and seriously consider what they do best and the tactics that work for them to achieve their ultimate goal – selling real estate.  When confronted with new mediums and tools, it is certainly worth agents considering how these might be incorporated into their overall strategy, however agents should take care not to be swayed by emerging technologies to the detriment of tried and true methods that they know they can execute and achieve results.  

Ultimately, finding the combination of new techniques and proven tactics that works best on an individual level could be an ideal approach for those real estate agents who wish to achieve personal success.  


0 comments | Posted by Reality Bytes - Real Estate Training Blog on 10/04/2012 at 10:35 AM | Categories:

Holding an effective open home in cold weather

As we approach the winter months and the temperature drops, in some places across the country quite considerably, real estate agents should start to think about how they can effectively showcase their listings during open homes.    

Some insightful tips that agents may like to consider are as follows.  

Advise sellers to prepare and protect outdoor areas

One of the most affected areas of a property as a result of bad/cold weather is the outdoor garden areas, with plants often dying or shedding leaves and lawns becoming discoloured.  With these areas usually standing out to buyers (perhaps even acting as a main selling point) it is important for agents to advise clients on how to best prepare these areas for the winter months.  

This could include pre- and during-winter fertilising, regular feeding and watering, mowing and clearing – ensuring a garden looks healthy and immaculate despite the weather change.  This is particularly important immediately prior to an open home.   

As an agent it is also important for you to note the areas of a property that can be utilised by buyers in the summer months; you will then be able to highlight these spaces and illuminate how enjoyable they have the potential to be for people looking at a property.   

Add cosy touches

As an agent it is your role to help potential buyers envisage themselves living comfortably in a property of interest.  Thus, during winter, it can help to ‘cosy up’ a property by encouraging vendors to add warm touches – such as fluffy cushions and throw rugs in living areas, and thicker doonas in bedrooms.  

It may also help to highlight additional features of properties that are beneficial in the winter months – such as fireplaces.  

Turn on heating to natural room temperature

During winter, it is important for agents to create a warm, inviting open home environment to welcome prospective buyers into.  Thus, if a property has a heating system now is the time to switch it on, and if not, agents may like to take along a small space heater to warm up the property.  Agents should look to set a comfortable, natural room temperature, taking care not to overheat the property.    

Enhance natural light

With winter often characterised by dark, inclement weather, it is important for agents to enable as much natural light in a property when showing it to the public – creating the feeling of openness and spaciousness.  Emphasising natural light can be achieved by ensuring that all blinds and curtains are open, and by the strategic placement of feature lamps with bulbs of a natural hue.  

While the cold, wintery months can present challenges to real estate agents as they attempt to hold successful open homes, there are certainly a number of simple ways to effectively showcase a property during this season.  Agents should be prepared and advise their vendors on touches that can be made now and those possible closer to the time of inspection.  


0 comments | Posted by Reality Bytes - Real Estate Training Blog on 10/04/2012 at 10:21 AM | Categories: