Viewing by month: September 2012

Personal presentation is vital to success


As a real estate agent, the emphasis that you place on your own presentation should be on par with the care and effort that you take to fulfil your clients’ expectations. After all, if you can’t present yourself properly, how can you convince a client or prospect that you are capable of representing their property interests?

Two of the most important factors that play into personal presentation are body language and professional dress:

Body Language

Body language is important because it can, if used effectively, reflect your level of self-confidence, personal engagement and professional competency. One of the most fundamental aspects of body language is posture and, as such, it is important to stand tall and upright; this will help to create an image of self confidence and personal pride.

In addition, it is important that you position your body in a way that makes you seem approachable to clients and prospects. To this end, it is important to smile and display open body language; that is, you should avoid folding your arms, hunching over, putting your hands in pockets or looking down at the ground.  

It is also essential that you display signs of active listening to your clients and prospects. As such, you should always endeavour to maintain eye during interactions and conversations.  


The way you present yourself visually to others can have a considerable impact on how you are perceived as a professional.  Dressing in a clean, well-groomed and professional manner can mean the difference between securing a client and losing them to a competitor.  Whether explicitly or not, many people draw conclusions about other individuals based on their appearance.  

In light of such, it is advisable to disregard your personal style and steer towards dressing conservatively in the workplace. As well, you should always take the time to ensure that your clothing is in-tact, properly ironed and stain-free. 

The importance of personal presentation in the workplace may seem like a given – nevertheless, it is an aspect of personal branding that can often fall by the wayside, particularly for long-term agents that have “settled” into their roles and relationships with clients. It remains important –however, to present yourself professionally and appropriately no matter how seasoned an agent you may be.


0 comments | Posted by Reality Bytes - Real Estate Training Blog on 28/09/2012 at 12:00 AM | Categories:

How goal setting can make you a better real estate agent

In any profession, it is important to be clear on what you want to achieve and how you want to achieve it.  To this end, goal setting can be a great technique, as the process can enable an individual to channel their time and efforts towards a clearly defined target. 

What steps should be taken in developing strategic and attainable goals?

1. Ensure that your goals are measurable: both you and your manager should agree on performance measures for successful completion of your goals. This may entail establishing and documenting short- and long-term targets as well as key performance indicators and prospective rewards. 

2. Be strategic in establishing time-frames: it is important to identify realistic deadlines for various aims so that you have added impetus to achieve them. This may mean balancing and prioritising goals in order of importance and feasibility. 

3. Identify potential obstacles to achieving your goals: these may be personal issues, like confronting a procrastination habit, or environmental factors, such as the effect that market forces could have on one’s ability to generate new clients. Once potential obstacles have been identified, it is then important to implement proactive strategies to prevent them from materialising.   

4. Ensure that your goals are challenging, but feasible: The broad aim of the personal goal setting process is for an individual to establish a driver towards fulfilling their potential. As such, it is important to have confidence in your own abilities, but to also be aware of your limitations.    

5. Consistently reflect on your progress and re-examine your goals to ensure that they are still what you want. If your goals change, allow yourself the freedom to adapt and re-focus. 


0 comments | Posted by Reality Bytes - Real Estate Training Blog on 14/09/2012 at 12:00 AM | Categories:

Tips for running an open house

As we head into the traditionally busy spring selling season, an increasing number of properties may come onto the market as more vendors look to make the most out of rising buyer demand. The conducting of open houses during this period may prove to be a successful strategy for ensuring that property listings get direct marketing exposure before going to sale. 

There are several factors to consider before conducting an open house for a listing:

Be conscious of the fact that that not all properties will be suitable for an open house strategy. It is important to consider any accessibility issues as well as the likely impression that the general streetscape will give attendees; 

Understand that vendors may be anxious about opening their home to strangers. In such cases, it will be important to explain to them the potential benefits of an open house, and also ensure that they restrict access to all valuables;

Attempt to strike a balance between de-personalising a property for display and maintaining its uniqueness. In neutralising the space, it is important for you to ensure that the owner does not remove design or structural aspects that enable prospective buyers to forge immediate personal connections with the property;

Before conducting an open house, it is important to implement a targeted marketing campaign across multiple mediums. This may entail advertising the listing on property websites and in local media outlets to ensure that buyers are aware of the property;

Consider the accumulative effect that open houses might have on widening the pool of potential buyers for a property.  This means making sure that neighbours, friends and family  are all made aware of the open house so that word-of-mouth has the best chance of spreading;

When conducting an open house it is important to make sure that you are as well presented as the property; the impression that you create as an agent can sometimes be an influencing factor on a purchaser’s decision to buy or refrain from buying. 

2 comments | Posted by Reality Bytes - Real Estate Training Blog on 10/09/2012 at 12:00 AM | Categories: