Viewing by month: January 2013

Top tips for selling in summer

There’s just over a month of summer remaining, which means that there is still ample time to take advantage of favourable selling conditions that the season has to offer. Here are some handy tips for selling property during the warmer months: 

1. Presentation is integral: landscaping can play a huge part in a property’s overall appeal. As such, it is important to make sure that any lawns and/or gardens are presentable and that notable outdoor features (fountains, pools etc) are clean and functioning properly. At the end of the day, you want buyers to get the full impression of a property, and well-presented outdoor areas can be a determinative factor in whether or not you secure a buyer’s interest, especially in summer;

2. Utilise seasonal elements: summer is often a beautiful time of year in Australia, so utilise it. Summer allows the savvy agent to embrace the natural elements of a property and use them to his or her advantage. Something as simple as opening a window to let through a summer breeze can work to leave a subtle, yet persuasive, imprint on a prospective buyer’s mind;

3. Create a comfortable environment: when showing a client through a property, try to be mindful of the temperature – both inside and out. A house that is too warm will likely feel stuffy and claustrophobic, while a house that is too cold may serve as a distraction; 

4. Lighting: try to take advantage of the property’s natural lighting aspects. The presence of good, natural lighting can serve as a dual selling point; not only can it allow for a larger, more open feel, but it can work to reduce electricity consumption and costs. 


0 comments | Posted by Reality Bytes - Real Estate Training Blog on 25/01/2013 at 12:00 AM | Categories:

Five tips for a highly effective 2013

The dust has settled on a new year and with the festive season behind us, the next challenge is to make the most of the work year ahead. During January, it is often wise to take stock of the year that was and identify areas of potential improvement. 

What follows are five tips that all agents should keep front of mind when conducting business in 2013: 

1) Data entry:  one of the cornerstones of any effective agent is a clear and concise method of data entry. Unorganised processes may leave you open to a host of potentially harmful situations, which can lead to stress, inconvenience, expense and time-wastage. As such, it is important to have an efficient and secure system in place for entering relevant data such as client leads, contact details and account information;

2) Follow up: if you’ve secured the interest of a potential client, the next key step is to follow up promptly and personally. Aim to pursue all client leads with enthusiasm and confidence that you will secure the client and, as a result, grow your listing portfolio; 

3) Communication: the ability to confidently and clearly communicate with your clients can help to build trust, respect and rapport - qualities that can potentially lead to high levels of client retention and referrals; 

4) Goal orientation: try to incorporate something that you want to do this year with a performance based incentive.  For example, if you’re planning a holiday, you might extend your trip if you meet certain work-based goals.  As an agent, goal orientation is a tried and tested way of extracting positive results. Align your efforts with a particular reward in mind and the motivation should follow suit;

5) Leave your comfort zone: stepping away from the work habits and parameters that you’ve established for yourself can sometimes lead to some surprising results. You may, for example, discover a new method of engaging with clients that helps to strengthen your relationships. Furthermore, the discovery of new techniques and talents may work to better your skills as an agent.   

0 comments | Posted by Reality Bytes - Real Estate Training Blog on 18/01/2013 at 12:00 AM | Categories: