Viewing by month: May 2013

Crafting an online profile to serve your personal brand

It is well known that many real estate consumers begin their search for properties and agents online. As such, it is important for agents to have a strong web presence – not just in terms of promoting their listings, but also presenting their unique value proposition. It is therefore wise for agents to take some time to carefully construct an online profile page that accurately captures their personal brand as well as the brand of their company.  To this end, here are three key tips for creating an effective online profile page.  

1) Include a professional photograph: your picture is often the first thing that someone will see when they click on your profile page. Given this, it is important for your photo to be eye-catching, appropriate and, most of all, professional. A professional headshot, for example, can be staged to include corporate branding such as clothing with your company’s logo; 

2) Supply additional content: if you already maintain an online profile page, it is important to include links to online content associated with you or your company. This can include, but is not limited to: social networks; online blogs; personal websites; and anything else that serves to engage consumers with your service offering. 

3) Provide a descriptive and concise biography: including a long-winded biography in your online profile may work to hinder its overall effectiveness. As such, it is important to keep your online biography concise and to include information that boosts your credentials and conveys your point of difference. This can include, but is not limited to: professional achievements; qualifications; previous sales; and minor personal details to foster relatability. 

0 comments | Posted by Reality Bytes - Real Estate Training Blog on 30/05/2013 at 12:00 AM | Categories:

Property industry sentiment improving says Property Council and ANZ


Sentiment within Australia’s real estate industry has risen to an 18 month high, driven by increased confidence in the housing market and easing financing conditions, according to new research from the Property Council of Australia and the ANZ Bank. 

The latest Property Council-ANZ Property Industry Confidence Survey showed that the confidence index for the June 2013 quarter jumped from 107 to 124, the second consecutive quarter of growth (a score of 100 is considered neutral).

The survey polled more than 3100 professionals from the property and construction sector in all states and territories for their forward-looking views.

“While consumer and business sentiment continues to be subdued, the bulk of Australia’s property industry has shifted to a more positive outlook on the future,” said Property Council of Australia’s Chief Operating Officer, Ken Morrison.

“Last year’s fence sitters have removed the splinters and made a clear decision to walk on the sunny side of the street.”

“This improved outlook is led by record confidence in the residential sector, and project funding expectations which are now positive for the first time.”

Key findings of the Property Council-ANZ Property Industry Confidence Survey include:

Overall sentiment up again: national property industry confidence has increased for the second consecutive quarter, from 107 to 124 on the index.

National economic expectations now positive: national economic growth expectations are now positive for the first time, increasing from 89 to 106.

Residential continues to build: expectations for house price growth increased 17 points on the index to a record of 124, continuing positive prospects for a housing recovery.

Residential construction expectations continue upward trend: since the survey began in 2011, construction activity expectations have increased the most in the residential sector.

Funding breakthrough: confidence in funding projects is now positive for the first time since the survey began, increasing from 100 to 110.

Spike in new work expectations: Forward work expectations which have been flat over the last nine months increased significantly from 125 to 138 and are consistent with national staffing level expectations.

Big states lead the way: NSW, VIC, WA and QLD recorded the largest increases in sentiment.

Tick of approval for QLD government: QLD joins WA respondents as the only states who believe that their government is doing a good job planning and managing growth. NT’s government performance index has recorded a massive decline from 91 to 54, putting it on par with that of TAS.

Cap rates to diverge: Prime cap rates are expected to compress, with the most compression expected in NSW, while secondary cap rates are expected to ease across the board.

ANZ Chief Economist Warren Hogan said, “notwithstanding renewed European concerns and rising tensions on the Korean peninsula, global economic and market sentiment have improved markedly in 2013. Expansive monetary policy settings have buoyed global liquidity and equity markets have rallied strongly.”

"Increased population growth and subdued home building activity will see demand/supply fundamentals tighten further.

“Nonetheless, difficult affordability perceptions and an ongoing sense of caution in the household and financial sectors will limit the rebound in house prices in this cycle.”

Mr Hogan added that national economic growth expectations improved sharply, moving into positive territory in the June quarter.

“The high Australian dollar remains a key challenge for many businesses and with mining investment approaching a peak, the Australian economy will become increasingly dependent on a cyclical rebound in the non-mining economy,” said Mr Hogan.

“The RBA will likely retain a mild easing bias in 2013, and we continue to expect an extended period of low interest rates, with property markets likely to be a key beneficiary,” concluded Mr Hogan. 



0 comments | Posted by Reality Bytes - Real Estate Training Blog on 20/05/2013 at 12:00 AM | Categories:

Managing stress during busy times

At any given point in time, most real estate agents will be working across multiple clients, projects and properties. As such, there is a significant potential for agents to have elevated stress levels – sometimes for extended periods of time. It is therefore important for agents to be well-equipped with stress management strategies. To this end, you may want to consider the following tips:  

1) Consider keeping a ‘stress log’: given the fast-paced nature of real estate, some agents may find it more difficult than others to isolate their various stress triggers. Given this, you might want to look at implementing a stress log over a busy working week. Once completed, a stress log may help you to better pinpoint stressful working practices. With this knowledge, you may find it easier to devise and implement effective stress management strategies;  

2) Set aside time for reflection: a lunch break can provide a great opportunity to not only re-energise for the remainder of the working day, but to also self-reflect and re-motivate. Taking the time for personal, positive reflection that focuses on – for  example – recent achievements,  may help to reinstate a sense of mental order and decrease your stress in the workplace; 

3) Manage your deadlines: deadlines can throw an entire week’s work into a tailspin if they’re not managed effectively. As such, it is important to have effective strategies in place for time-management and task prioritisation.  Some strategies include, but are not limited to: to-do lists; work-in-progress meetings; diarising tasks; calendar notes; brainstorming sessions; and electronic reminders. Of course, everyone is different, and one organisation method may work better for one agent than another. However, there is usually one or two methods which suit an individual’s way of thinking; try a few strategies out and see which ones work best for you. 

0 comments | Posted by Reality Bytes - Real Estate Training Blog on 09/05/2013 at 12:00 AM | Categories: