Crafting effective emails


Email can be a great method of communication if executed in the right manner. However, if done ineffectively, emails can work to impede communication and, in some cases, damage rapport with recipients.


When writing an email, it is important to have a clear objective in mind. Do you want to inform the recipient or request something of them? Your objective should ultimately dictate the format, structure and content of your email.


Crafting an effective email, with a clear objective, is likely a task that you’ll have to complete frequently throughout your career as a real estate agent. In light of this, we have prepared four tips for improving the effectiveness of your email communications.


1. Make the most of your subject line: you may find it useful to place a call to action in the subject line of your email. For example, if you require feedback on something by a certain date, you may want to consider stipulating the date in the subject line; this will give the recipient a timeline for responding to and/or actioning the email, which will increase your chances of achieving your objective on time;


2. Highlight your key messages: highlighting your key points can be especially effective when emailing multiple people with different requests. For instance, you may want to highlight recipients’ names in different colours to give them a quick and efficient way of identifying what is required of them. Bolding important information and dates can also help to ensure that key details aren’t overlooked;


3. Consider length: if an email is becoming very lengthy, it may be wise to consider alternative approaches and/or mediums for communicating your message(s). For example, if you are attempting to explain a complex topic or outline a large project, it may be best to attach supporting documents to the email rather than including all of the information in the email body. In addition, you might want to consider ringing up the recipient to contextualise and explain the email prior to sending


4. Break your message up: many people forget to use paragraphs in their emails, which can sometimes result in clumpy and convoluted blocks of text. It is often best to separate different pieces of information into separate sentences, on different lines – and to use dot-points where appropriate. 


Keep these four tips in mind when sending your next email and track your responses to see if your results improve.


Posted by Reality Bytes - Real Estate Training Blog on 23/09/2013 at 12:00 AM | Categories:


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