How the sounds of your voice affects your message

As real estate agents we all know the importance of verbal communication – many of the most important aspects of selling real estate are obvious communication exercises.  Learning how to use the tone and pitch of your voice can assist you to conduct auctions and negotiate with buyers or sellers more effectively than you might be doing so now.

Paying attention to the way you use your voice could help you make that extra sale. There was an interesting article to this effect in the January/February edition of SOLD magazine entitled ‘What do you sound like?’  In the article, Juliet Jordan, the Chief Voice Coach for The Voice Business, offers suggestions on how to use your voice to impress prospective buyers during property inspections. 

Did you know that 8 out of 10 people worry about the sound of their own voice? Below is a list of voice aspects, as identified by Juliet Jordan, that tend to irritate people.  If you happen to practice one or some of these annoying habits do not worry as once identified, they can be watched for and avoided.

1.    Being too loud
2.    Being too soft
3.    Sounding nasal and whiny
4.    Being monotone and uninteresting
5.    Fading out
6.    Speaking too fast
7.    Clearing your throat constantly
8.    Having a strong accent
9.    Mispronunciation
10.  Mumbling

As a real estate agent your voice can profoundly affect the mindset your client has regarding a particular property.  For example Juliet notes when you show a prospective buyer into a bedroom you should slow down your rate of talking and quieten your tone to set the mood of a gentle and calming environment, reflective of the bedroom as a sanctuary. 

On the other hand she advises a happy and upbeat tone, with a slightly raised pitch, to induce excitement in the buyer about a kitchen. 

The bottom line to her advice on changing your tone towards different rooms in the house is that it is hard to get excited about a home if an agent has a monotonous tone.  This lack of expression can be misread as boredom or a lack of respect of the buyer.

The article is worth reading as it makes definitive points on what not to do as a respected agent. Juliet concludes with several different exercises to help you monitor and improve your pitch and tone of voice.  These are worth noting and even putting into practice, as in the end, communicating clearly and appropriately can be effective ways to help you improve as a real estate agent. 

Posted by Reality Bytes - Real Estate Training Blog on 14/02/2011 at 12:33 PM | Categories:


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