Simple ways to stay in touch with clients over Christmas


The Christmas and New Year period is a busy time and presents an opportunity for real estate agents to effectively build upon client relationships by employing simple means of staying in touch. 


As a CENTURY 21 real estate agent, many of your clients, including vendors, buyers, landlords and tenants, will appreciate you taking the time to let them know how you may be contactable over the festive season, in preparation for any issues they may have during this time (e.g. a water leakage in a rental property). 


Your simply being contactable (whether clients end up contacting you or not) usually resonates well with customers, and ensures the CENTURY 21 brand remains front of mind for their future real estate activities. 


A few simple, yet effective ways of staying in touch with clients over the holiday season that agents may like to explore are as follows:


Send personalised Christmas cards

An incredibly simple yet appreciated gesture, Christmas cards which are personally written and signed, and which can include a small message (e.g. “Congratulations on the purchase of your first home in September, it was a pleasure to work with you”) are usually very well received and can set agents apart from the competition.  Christmas cards are also a good opportunity to provide your clients with the best contact details for you over the holidays and some indication as to your own plans to help them feel as though they can get in touch with you easily if need be. 


Be social

With the busy nature of the Christmas period, it is sometimes easy to skip social functions to which you as an agent are invited.  However these events are key ways to cement current client relationships, as well as to develop new business opportunities for 2012.  Real estate agents should keep in mind that while these events are social in nature, the agent is, in essence, on show and should be respectful to the host and avoid overindulging in alcohol etc.   


Switch on your out of office

As you run out the door on Christmas Eve, definitely remember to switch on your out-of-office automated email reply, so that clients firstly know that there is a reason for you not replying to an email and secondly, to let them know how you may be contactable in emergency situations. 


As can be seen, maintaining client contact doesn’t necessarily have to be difficult or time consuming – activities that require a small effort on your part can often lead to increased customer satisfaction and client retention, new business opportunities, and career success for you as an agent.   Clients will usually appreciate the effort you have taken to keep them informed, keeping you as an agent front of mind during the festive season and often improving your prospects for new business in the year to come. 

Posted by Reality Bytes - Real Estate Training Blog on 12/12/2011 at 10:22 AM | Categories:


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