The importance of body language and non-verbal communication

As a real estate agent, communication is a key aspect of your role.  To achieve success you must first convey your own skills and achievements to secure listings, after which you must market properties and negotiate prices in order to secure the best sales results on behalf of clients. 

It is important to note that any communication that takes place in order to achieve these goals comprises not only what you say out loud, but also the various forms of body language and non-verbal cues.  In fact, these ‘silent’ forms of communication make up a significant proportion of the overall message you convey. 

The messages that can come across through your body language can be both positive and negative, and thus influence how other parties react to what you are saying.  It is important to understand some key forms of non-verbal communication, so that you can ensure your verbal message is complemented, not confused, by your actions. 

For example, everybody likes to feel as though they are being listened to and that their fellow conversant is interested in what they are saying.  Simple signals such as maintaining eye contact and nodding at appropriate points can help to show that you are listening.  At the same time, actions such as folding your arms, looking away or even engaging in other activities (such as text messaging) can show a lack of interest on your part. 

Remaining aware of your body language and the signals you are sending is very important, particularly when you are acting in a professional capacity.  Despite some positions being comfortable, such as folding your arms, it is important to understand the message you are conveying and to try to train yourself to action positive body language. 

For real estate agents, incorporating simple forms of positive body language into your daily forms of communication can help you to improve in your role and enhance the relationships you have with clients, prospective buyers, management, colleagues and even competitors. 

There are countless forms of non-verbal communication that you could find to be helpful in your role as a real estate agent.  If you take the time to do some research, you could find a whole new set of tools to convey your messages in a more meaningful way – perhaps even improving your levels of success in doing so.

Posted by Reality Bytes - Real Estate Training Blog on 13/02/2012 at 9:55 AM | Categories:


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