The value of client testimonials

Recent survey results from Real Estate Business Online suggest that client testimonials are still a valued marketing tool within the real estate industry.

The website conducted a straw poll over July 2013 (click here) which found that 73.5 per cent of respondents believed that testimonials are an important form of marketing. 

While these results are not necessarily surprising, they highlight that for many agents client testimonials are still an important tool for building credibility and attracting new business. 

In light of this, we have prepared three simple tips for getting the most out of client testimonials:

1. Choose appropriate clients: you should aim to make your testimonials appeal to the widest possible cross-section of the market – from first homebuyers to experienced property investors. To this end, you may want to consider breaking down your client list and approaching contacts from various demographics and age groups. Doing so may increase your chances of capturing different perspectives in your testimonials, which may in turn, expand the impact and reach of this strategy;

2. Harness LinkedIn: LinkedIn allows contacts in your professional network to provide publicly viewable testimonials. These types of testimonials can potentially be very valuable as prospective clients often view Linkedin profiles before directly contacting service providers. You may also want to consider connecting with some of your clients on Linkedin and asking them to post a post a testimonial on your profile. All you need in order to find a client on Linkedin (if they have a profile) is their email address;  

3. Avoid polishing testimonials: the persuasiveness of a testimonial often relies on it appearing objective. As such, it is best to preserve a client’s own words in a testimonial; readers can often tell the difference between an authentic testimonial and one that has been extensively re-written. 

Try using these tips next time you’re sourcing client testimonials and you may be surprised at the results.

Posted by Reality Bytes - Real Estate Training Blog on 12/08/2013 at 12:00 AM | Categories:

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