Understand how non-verbal communication affects your sales success

As real estate agents we all share a fundamental drive to communicate, pitch and sell.  Your ability to convey information effectively to clients and prospective buyers is very much a process of clearly understanding shared meanings, and realising that much information can be put across without anything being said at all.

Non-verbal communication is thus a key tool for real estate agents to better understand clients and their opinions on properties and prices.  In fact, non-verbal methods of communicating make up a large proportion of all the interactions we have with other people. Understanding what global gestures and other characteristics to look out for can assist you with bettering your communication skills and thus your sales success.

Non-verbal communication is the process of understanding a message without the use of words. People can mask the real meaning of their messages to agents, making it complex to understand what a client is getting at. Being able to learn and master the meaning of facial gestures, tone of voice, timing, posture and where someone stands when they are talking to you are all factors that can assist you to sell a home or achieve a new listing.

Additionally, communicating is not only about what you say and how you get your messages across; it also concerns how your audience reacts to your comments.  Being able to understand your client’s body language is important when selling a property.  Certain aspects of non-verbal communication will afford you some comprehension of what your subject is thinking but not expressing in words, which will allow you to alter your pitch accordingly. 

Non-verbal communication is therefore a very important aspect for real estate agents to consider when interacting with clients and prospective buyers as it can afford greater insights into the thought processes and intentions of clients.  If understood and interpreted correctly, non-verbal communication can help you to improve your success as a real estate agent. 

Posted by Reality Bytes - Real Estate Training Blog on 04/07/2011 at 10:34 AM | Categories:


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