Century 21 has announced a sweeping, multi-year partnership with Seven West Media that will see the new look Century 21 brand, properties and agents promoted across several key media assets that attract millions of viewers and readers each month.
Australia's fastest-growing homemaker brand, Home Beautiful will feature the modern Century 21 brand on the cover of the magazine and exclusive Century 21 property listings within it in 2019.
Century 21 Agents and branding will also feature prominently in the next highly anticipated season of House Rules that will see Jamie Durie appear on the television show for the first time.
Century 21 has also been invited to provide regular insights into all things real estate on The Morning Show in 2019.
Chairman and Owner of Century 21 Australasia, Charles Tarbey said of the partnership: "Seven West Media has an impressive array of complementary media assets that are well followed by buyers and sellers of real estate in Australia.
"It was important that our new branding and message was promoted to a large number of people within this group, on a consistent basis and across Australia, in order to continue to generate buzz around the new branding and to deliver our offices an advantage in the market. We are very confident this partnership will help us achieve this."
Century 21 Australasia recently announced that it will be adopting a new logo and repositioning its brand to project a more modern image that better aligns with the company's new vision and offering for the future.
The rebranding is also occurring across the 78 countries that Century 21 operates in, marking one of the momentous changes in the business' nearly fifty years of global operations.
"The media we have strategically selected have a direct attraction for property buyers and sellers, renovators and Australians interested in lifestyle and property in general," continued Charles Tarbey.
"Century 21 expects the new partnership will directly generate leads for its offices, help to further reposition and promote the new brand, attract buyers to listings while growing social media followers across the network.
"We are currently focused on ensuring we leverage the partnership to the full benefit for our offices and agents who couldn't be more excited about its prospects," said Charles Tarbey.
Last year, Century 21's rebranding campaign took out the top accolade for most innovative marketing campaign at the Inman Awards in the United States, which recognises visionaries and forward-thinking individuals and companies in the industry.
Century 21 is the largest real estate sales organisation in the Asia Pacific region with over 3,000 offices.