Century 21 has launched a new partnership with iconic magazine, The Australian Women's Weekly. Commencing this month, the partnership will see Century 21 agents from across the country offer their expert advice, hints and tips to common real estate questions.
As a trusted voice for Australian women for almost 90 years, The Australian Women's Weekly is known for setting the agenda on issues that matter most to women. The partnership allows Century 21 to tap into The Australian Women's Weekly's trusted relationship with consumers, driving credibility, building trust with consumers, and positioning Century 21 Agents as the experts in real estate.
James Bell, CEO of Century 21 Australasia, shared his excitement about the new mass media campaign.
"We are thrilled to launch this brand new partnership with one of Australia's most-read magazines, The Australian Women's Weekly. This campaign provides the C21 brand the opportunity to connect with our target audience through a medium that they trust and pay for expert advice," said Mr Bell.
The new partnership comes on the back of a highly successful TV campaign that was screened on the Nine Network, across both metro and regional channels nationally. According to ratings data from OzTAM and RegionalTam, it is estimated that over 21.7 million people saw the ads.
"One of the significant advantages of being part of the Century 21 network is our unparalleled marketing campaigns. These initiatives enable us to maintain our brand's strong reputation and presence in the minds of Australian consumers, making C21 the go-to choice for anyone looking to engage an agent for their real estate needs," continued Mr Bell.